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    10/06/2026
    
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Unlock
Your Korea:
Go Local
Eat, Shop, Stay &
Explore with Special Benefits

1 / 5

BENEFIT
Spend KRW 10,000+
on Dining or Shopping

Get KRW 2,000
in WOWPASS Cashback
Up to 6 Times
(3 Dining + 3 Shopping)
Oct 7 – Dec 13, 2026

YOUR JOURNEY
How Far Have You Traveled Across Korea?

Fly or sail into Korea
through regional airports and ports
across the country,
then explore like a local with WOWPASS.

Simply tap to pay for dining
and shopping, and earn
WOWPASS Cashback automatically.
No complicated steps required.

PROMOTION
Travel the Regions Below &
Get Up to KRW 12,000
in WOWPASS Cashback!

Explore Featured Destinations

WOWPASS Cashback is available throughout all eligible regions, not just the featured destinations.

INCHEON
*Excl. Yeongjong-gu

INCHEON

Enjoy Incheon, a city of sea, islands, and great food, ready to welcome you the moment you land.

*WOWPASS Cashback applies throughout Incheon, excluding Yeongjong-gu.

FOOD

Black Bean Sauce Noodles (짜장면 / Jjajangmyeon) Salted Shrimp and Galbi Soup (젓국갈비 / Jeotgukgalbi)

SHOPPING

Songdo Triple Street Guwol-dong Rodeo Street

BUSAN

BUSAN

Enjoy Busan, from shopping in Gwangalli and Haeundae to exploring Gamcheon Culture Village, Jagalchi Market, and Gwangandaegyo Bridge.

*WOWPASS Cashback applies throughout Busan.

FOOD

Busan Wheat Noodles (부산밀면 / Busanmilmyeon) Pork and Rice Soup (돼지국밥 / Dwaejigukbap)

SHOPPING

Haeridan Street Centum City Station

GYEONGJU

GYEONGJU

Enjoy Gyeongju, from strolling Hwangnidan Street and Daereungwon Tomb Complex to the night views of Donggung Palace and Wolji Pond.

*WOWPASS Cashback applies throughout Gyeongsangbuk-do.

FOOD

Gyeongju Hwangnam Bread (황남빵 / Hwangnamppang) Sticky Barley Buns (찰보리빵 / Chalborippang)

SHOPPING

Gyeongju Hwangnidan Street

DAEGU

DAEGU

Enjoy Daegu, from shopping on Dongseong-ro and strolling its Modern Culture Alleys to the Seomun Night Market.

*WOWPASS Cashback applies throughout Daegu.

FOOD

Daegu Grilled Pork Intestines (대구막창구이 / Daegumakchanggui) Daegu Dongin-dong Braised Galbi (대구 동인동 찜갈비 / Daegudongindongjjimgalbi)

SHOPPING

Daegu Seomun Market

JEONJU

JEONJU

Enjoy Jeonju, from strolling the Hanok Village, Gyeonggijeon Shrine, and Jeondong Catholic Church to feasting on bibimbap and hanjeongsik (traditional Korean full-course meals).

*WOWPASS Cashback applies throughout Jeonbuk-do.

FOOD

Jeonju Bibimbap (전주비빔밥 / Jeonjubibimbap) Jeonju Korean Table D'Hote (전주 한정식 / Jeonjuhanjeongsik)

SHOPPING

Jeonju Hanok Village

CHEONGJU

CHEONGJU

Enjoy Cheongju, from Suamgol Mural Village to shopping on Seongan-gil Fashion Street and at its department stores.

*WOWPASS Cashback applies throughout Chungcheongbuk-do.

FOOD

Potato and Pork Stew (감자짜글이 / Gamjajjageuri) Grilled Pork Belly (삼겹살 / Samgyeopsal)

SHOPPING

CONNECT HYUNDAI CHEONGJU

DAEJEON

DAEJEON

Enjoy Daejeon, from a bread pilgrimage to Sungsimdang and Euneungjeongi Street to the night views of Expo Science Park.

*WOWPASS Cashback applies throughout Daejeon.

FOOD

Noodle Soup (칼국수 / Kalguksu) Stir-Fried Bean Curd (두부두루치기 / Dubuduruchigi)

SHOPPING

Sungsimdang (성심당) Eunhaeng-dong Euneungjeongi Cultural Street

GUNSAN

GUNSAN

Enjoy Gunsan, a historic port city on Jeonbuk-do's west coast, known for jjamppong and grilled tongue sole.

*WOWPASS Cashback applies throughout Jeonbuk-do.

FOOD

Spicy Seafood Noodle Soup (짬뽕 / Jjamppong) Grilled Tongue Sole (박대구이 / Bakdaegui)

SHOPPING

Leesungdang (이성당)

Period
Oct 7 (Wed) – Dec 13 (Sun), 2026 (KST)
Details
International tourists visiting the eligible regions can receive up to KRW 12,000 in WOWPASS Cashback on dining and shopping.

WOWPASS Cashback is credited as WOWPASS points and can be used like cash in the WOWPASS app.*WOWPASS Cashback is available only for eligible
payments made with WOWPASS
and may end early
if the promotional budget is exhausted.
*Up to 6 cashback rewards per person:
3 for Food & Beverage and 3 for Shopping.
Eligible Regions
Incheon (*excluding Yeongjong-gu),
Busan, Daegu, Daejeon, Sejong City,
Chungcheongbuk-do,
Chungcheongnam-do,
Gyeongsangbuk-do, Gyeongsangnam-do,
Jeonbuk-do,
and Gyeonggi-do
(Pyeongtaek, Osan, and Hwaseong)
Learn More About WOWPASS
Dine Locally & Get Up to KRW 6,000 in WOWPASS Cashback!

“K-Local Food 33” is a curated food guide
by the Korea Tourism Organization,
featuring local specialties and popular restaurants
across Korea.
Spend KRW 10,000 or more with WOWPASS
at any restaurant or café in an eligible region
and automatically receive
KRW 2,000 in WOWPASS Cashback.

Spend KRW 10,000+
Get KRW 2,000
in WOWPASS Cashback

Up to 3 Times per Person
for Food & Beverage
Up to KRW 6,000 Total

K-LOCAL FOOD 33

New to regional travel?
Discover 33 must-try local dishes in Korea.

INCHEON

Jjajangmyeon

DAEGU

Fried Chicken

BUSAN

Dwaejigukbap

Discover More Local Korean Food

Shop Locally & Get Up to KRW 6,000 in WOWPASS Cashback!

From Busan’s traditional markets
to Daegu’s shopping streets and Cheongju’s local shops,
discover a different side of shopping in Korea.
Spend KRW 10,000 or more with your WOWPASS
prepaid card in any eligible region
and automatically receive
KRW 2,000 in WOWPASS Cashback.

Spend KRW 10,000+
Get KRW 2,000
in WOWPASS Cashback

Up to 3 Times per Person
for Shopping
Up to KRW 6,000 Total

Shopping Columns

New to regional travel?
Explore our shopping columns featuring
must-visit streets and must-buy items.

Busan

Shop Haeundae and Nampo-dong and discover souvenirs with a distinctly Busan feel.

Cheongju

Explore Seongan-gil Fashion Street and find unique local souvenirs you can only discover in Cheongju.

Daegu

Shop Dongseong-ro and discover local souvenirs that capture the character of Daegu.

EVENT

Discover More Shopping Promotions Across Korea

WOWPASS Event K-Pharmacy Event Opens Nov 1 K-Eyewear Event

*Spend KRW 10,000 or more with your WOWPASS prepaid card in an eligible region to automatically receive KRW 2,000 in WOWPASS Cashback.

*WOWPASS Cashback is limited to 6 rewards per person: 3 for Food & Beverage and 3 for Shopping.

*WOWPASS Cashback is credited as WOWPASS points and can be used like cash in the WOWPASS app.

Discover More Shopping in Korea

One K-Tour Pass,
Up to 50% Off Transportation!

Introducing K-Tour Pass, a travel pass that combines
transportation and attraction benefits in one.
Discover exclusive travel benefits
available only to international tourists.

Transportation
to Busan
40% Off

AREX Express Train
50% Off

Paid Attractions
in Busan
Free Entry to
35 Attractions

Busan Attractions,
Experiences &
Cafés
Exclusive Deals

Learn More About K-Tour Pass
SERVICE
Have Questions
During Your Trip?
Contact KTO’s Official
1330 Travel Helpline!
The 1330 Korea Travel Helpline offers
phone and real-time chat support,
providing useful travel information
to visitors in Korea and abroad.

Start a FREE Online Call

Free on Wi-Fi (data charges may apply)

Open 1330 Helpline Chat

No download installation required

Open Messenger App

Messenger app installation required
- Event Inquiries: [email protected]
- This promotion is funded by the Korea Tourism Organization and is available exclusively to international visitors who do not reside in Korea.
- For each eligible purchase of KRW 10,000 or more, you will receive KRW 2,000 in WOWPASS Cashback, credited as WOWPASS points. Cashback is available up to 3 times for Food & Beverage and 3 times for Shopping per person, for a maximum total of KRW 12,000 during the promotion period.
- WOWPASS Cashback may end without prior notice if the allocated promotional budget is exhausted.
- If a payment is canceled or refunded, the corresponding WOWPASS Cashback may be canceled or reclaimed.
- WOWPASS Cashback is automatically applied when you pay with WOWPASS at any card-accepting store within an eligible promotion region.
- WOWPASS Cashback applies to eligible payments made between October 7 and December 13, 2026.
- If fraudulent participation is identified, including the use of another person’s account or payment method, the WOWPASS Cashback may be canceled and participation in future promotions may be restricted.
- For more information about the WOWPASS Cashback benefit, please contact the Korea Tourism Organization’s 1330 Korea Travel Helpline.
  
  Domestic: 1330
  
  International: +82-2-1330

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