Australian education travel product managers gained first-hand insights into Korea’s cultural programs and unique educational experiences. The KTO (Korea Tourism Organization) Sydney Office, in cooperation with SETO (Student Educational Travel Organisation), invited product managers, consultants, and education professionals to Korea from 29 September to 5 October 2025. The familiarisation tour showcased a variety of educational and cultural activities for student tours across Seoul, Gyeongju, Daejeon and Gyeonggi-do Province. The primary purpose of the familiarisation tour was to explore and experience immersive educational and cultural programs that product managers plan to introduce to Australian schools. Key highlights included visits to a science high school, STEM-focused institutions, and a range of cultural and historical landmarks. Participants assessed which venues and activities would be most suitable for future student travel itineraries. [Seoul] 📍 Gyeongbokgung Palace Tour, 📍 N Seoul Tower 📍 National Museum of Korea 📍 Namsangol Hanok Village 📍 Lotte World & Seoul Sky [Gyeonggi-do Province] 📍 Incheon Jincheon Science High School 📍 Hyundai Motorstudio 📍 Samsung Innovation Museum 📍 Suwon Hwaseong Fortress, 📍 DMZ [Daejeon] * Daedoek Science Town, Government-funded research and development district 📍 ETRI (Electronics and Telecommunications Research Institute) 📍 KISTI (Korea Institute of Science and Technology Information) [Gyeongju] 📍 Bulguksa Temple 📍 Seokguram Grotto 📍 Daereungwon Ancient Tombs 📍 Cheomseongdae Observatory All participants expressed their expectation that Korea will become the next leading educational tour destination, offering a rich variety of experiences that blend unique culture, art, cuisine, sports, and the latest K-pop trends with valuable STEM learning opportunities. The KTO Sydney Office continues to expand the diversity of educational travel themes by offering immersive cultural programs, hands-on STEM learning experiences, and arts and sports-themed tours. In 2026, KTO will further promote Korea as an emerging destination for educational travel. The KTO Sydney Office also supports schools visiting Korea by providing essential cultural activities for students. In addition, tour operators developing new Korea education products are eligible for trade support. For further information or developing a Korea education product in Australia and New Zealand, please contact Hyunju Park at (02) 9252 4147 or via email at [email protected] . KTO Sydney Office support 🤝 SIT Support Cultural activities Cooking class K-pop Dance Class 🤝 KTO Sydney Trade Support We’re here to help you sell Korea with confidence! Here’s what we offer for different trade partners: Tour Operators & Itineraries – Support for creating and promoting new Korea tours, including connections to Korean DMCs, hotels, and partners. We can also provide co-op marketing support to help promote your tour products. Agencies & Teams – Want your staff to know Korea inside out? We can run tailored training sessions to upskill your team and keep everyone confident about selling Korea. Travel Agents – Brochures, guides, posters, and images are all available to help you promote Korea to your clients. We can also provide info and tips to make selling easier.

Travel and Shop with Ease in Korea: K.Ride App and Exclusive Tax-Free Shopping Benefits for Visitors The Korea Tourism Organization (KTO) has announced new developments enhancing convenience and value for international travellers in Korea — including the launch of the K.Ride taxi-hailing app and a range of exclusive shopping promotions offering immediate tax refunds. Travel with Ease Using the K.Ride App Getting around Korea is now easier for international visitors with K.Ride , the latest taxi-hailing app launched by Kakao Mobility , the company behind Kakao T (formerly KakaoTaxi). Travellers can sign up using their Google or Apple account , or by verifying their mobile number or email address . The app provides estimated taxi fares based on destination and supports international credit card payments , ensuring a smooth and cashless experience. Currently available in English, Japanese, and Chinese , the app also features auto-translation in over 100 languages for destination searches and live chat with drivers, enabling easy communication with local drivers. Kakao Mobility aims to establish a globally connected and user-friendly mobility platform integrating transport services across regions. 📱 Download the K.Ride app: www.tinyurl.com/KRideApp Shop Smart & Save Instantly in Korea International travellers can also enjoy immediate tax refunds and exclusive shopping benefits at Korea’s leading retail brands — Olive Young , Hyundai Department Store , and CU convenience stores . Olive Young (Gyeongju) Visitors staying at Lahan Select Gyeongju can receive an Olive Young beauty kit , discount coupon , and souvenir gift . 📅 Promotion period: 23 October – 30 November 2025 Hyundai Department Store Customers who sign up for H.Point can receive a free reusable Heendy bag and enjoy five exclusive reward benefits . 📅 Promotion period: 1 October – 31 December 2025 🔗 More details: www.tinyurl.com/HyundaiDS CU Convenience Store International customers using the Trip.PASS mobile passport can benefit from cashback rewards and immediate tax refunds at CU stores nationwide. A Tarpaulin shopping bag is also available as a souvenir gift. 📅 Promotion period: 13 August – 31 December 2025 🔗 More details: www.tinyurl.com/CUStore Enhanced Convenience for International Visitors With improved mobility through K.Ride and tax-free shopping experiences, Korea continues to strengthen travel convenience for international visitors. These initiatives reflect ongoing efforts to create a more efficient, accessible, and rewarding experience for global travellers. For media inquiries, please contact Daniel Lee at [email protected] or +61 2 9252 4147.