Media Release: 26 September 2025 Korea Welcomes Travellers with K-ETA Waiver, K-Pop and Smart Theatre South Korea is rolling out new initiatives to welcome international travellers with ease and excitement. During the 10th National Tourism Strategy Meeting , chaired by Prime Minister Kim Min-seok, the government announced that the temporary exemption of the Korea Electronic Travel Authorization (K-ETA) system will be extended for one more year, now in place until December 2026 . Australian and New Zealand passport holders are among those exempted, making it simpler than ever to explore Korea. Officials also confirmed plans for a new tourist pass in 2026 , combining transport tickets with access to cultural and leisure attractions, as part of a broader strategy to attract 30 million international visitors by 2030 . Korea’s cultural appeal continues with Everland theme park in Yongin , which has launched the immersive K-Pop Demon Hunters zone. Inspired by Netflix’s record-breaking film, the attraction lets visitors step directly into the story world with interactive games, K-pop dance challenges, themed food trucks, and a subway-style merchandise shop offering 38 exclusive items. Running through the end of the year, it offers fans a dynamic mix of gaming, music and storytelling, highlighting the global power of K-culture. Meanwhile, the 2025 Welcome Daehakro Festival (27 September – 2 November) introduces Smart Theatre , allowing international visitors to enjoy real-time translations of performances through AI-powered subtitle glasses. The festival features 47 productions — from non-verbal favourites like Painters and Jump to musicals, plays and traditional masked dance — along with free outdoor “Welcome Fringe” showcases and ticket discounts of up to 80 percent, making Korea’s vibrant performing arts scene more accessible than ever. Together, these initiatives showcase Korea as a welcoming, innovative and culturally rich destination, offering unforgettable experiences for travellers from Australia, New Zealand and around the world. For media inquiries, please contact Daniel Lee at [email protected] or +61 2 9252 4147.

Media Release: 8 August 2025 Asiana Airlines Celebrates 30 Years of Sydney–Seoul Flights with Special Offers Asiana Airlines is marking 30 years of connecting Sydney and Seoul with a range of special anniversary deals for Australian travellers. Since launching its first flight in December 1995, Asiana Airlines has proudly operated the Sydney–Seoul (Incheon) route, helping bring Australia and South Korea closer together. To celebrate this milestone, the airline is offering special commemorative fares and exclusive discount coupons. The promotion runs from 1 to 31 August 2025 , with travel valid between 1 September 2025 and 31 July 2026 (excluding 13–23 December 2025 ). Travellers can view the special offers and book via the official campaign page: https://flyasiana.com/C/AU/EN/event/detail/CM202507160002525643?force=true Start Your Adventure at HiKR Station the Moment You Land in Korea! Travellers flying to Korea with Asiana can now enjoy a unique cultural experience as soon as they arrive. HiKR Station , Korea’s newest cultural landmark, officially opened on 29 May 2025 at Incheon International Airport Terminal 1 . Located in the B1 Transportation Centre, HiKR Station invites international visitors to dive straight into Korean culture with five themed content zones, interactive digital displays, and immersive media experiences — all before even leaving the airport. Location: B1, Transportation Centre, Incheon International Airport Terminal 1 271 Gonghang-ro, Jung-gu, Incheon How to Get There: Exit from the entrance near Section H on B1 of the short-term parking lot, approx. 3 minutes on foot. Opening Hours: 10:00am – 7:00pm (Closed on the last Wednesday of each month) For more information and a preview of HiKR Station, visit the link: https://www.instagram.com/p/DNEwbyrOxPR/?img_index=1