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Shopping Experience ➜

Luxurious or Trendy

Exploring K-Fashion & K-Beauty in Seoul

Shopping Experience ➜

How to Make Your Shopping Experience More Enjoyable

Custom-Made Services & Hands-on Programs

Shopping Experience ➜

Experiencing Hallyu

Dive into the vibrant world of K-culture merchandise, ideal for those new to the allure of Korean cultural phenomena

Shopping Experience

Shopping Regions

Where To Shop

Must-have Items

Seoul, a vibrant city offering diverse experiences from tourism to shopping ➜

Busan,
a global city boasting diverse tourist charms ➜

Daegu,
a city with a rich modern history and culture ➜

Incheon,
a global city connecting the world ➜

Gwangju,
the city of culture and arts ➜

Daejeon,
a city with beautiful night views ➜

Ulsan,
where nature and the city coexist ➜

Gyeonggi-do,
boasting diverse tourism resources ➜

Gangwon-do,
the epitome of serenity and relaxation ➜

Chungcheongbuk-do,
a land of pristine lakes ➜

Chungcheongnam-do,
a living testament to the history of Baekje ➜

Jeonbuk-do,
a haven of traditional Korean culture ➜

Jeollanam-do,
a land brimming with charm and delicacies ➜

Gyeongsangbuk-do, a blend of a thousand years of tradition and a bright future ➜

Gyeongsangnam-do,
where mountains and seas unite ➜

Jeju-do,
where breathtaking nature awaits you ➜

Where To Shop

Myeong-dong

Explore Myeong-dong, a must-visit shopping haven in Seoul. This vibrant street brims with trendy clothing and cosmetic stores, ensuring a delightful shopping experience for veryone.

Must-have Items

Must-have Items In Seoul

Retro-Style Desserts

Seoul Tourist Attraction Stationery

Joseon Royal Court Fashion Items

Where To Shop

Haeridan Street

Haeridan Street, starting along the train tracks of old Haeundae Station, epitomizes the current trend of valuing unique experiences over mere consumption.

Must-have Items

Must-have Items In Busan

DAESUN SOJU GLASS

BREAD FROM OPS BAKERY

BUSAN CRAFT BEER

Where To Shop

Daegu Dongseong-ro Street

Explore Dongseong-ro Street, the vibrant heart of Daegu near Daegu Station. It is home to large department stores, brand shops, and road shops, creating a diverse and expansive commercial area.

Must-have Items

Must-have Items In Daegu

St. Geundae Bakery

Handmade Shoes

Medicinal Herb Tea

Where To Shop

Songdo Triple Street

Songdo Triple Street, consisting of four buildings from A to D, is a unique destination that merges shopping with experiential activities.

Must-have Items

Must-have Items In Incheon

HMR Made With Ganghwado Agricultural Products

Sorae Port Crab Bread

Dongincheon-Related Stationery

Where To Shop

Chungjang-ro Street

Chungjang-ro Street in Central Gwangju, extending from 1st to 5th Streets, offers a diverse shopping experience. On the 1st to 3rd Streets, you’ll find various brand shops and accessory stores.

Must-have Items

Must-have Items In Gwangju

Mudeungsan Buncheong

Holly Soy Milk

Chunseol Tea

Where To Shop

Eunhaeng-dong Euneungjeongi Cultural

Eunhaeng-dong Euneungjeongi Cultural Street, often likened to Myeong-dong in Seoul, is a bustling hub in Daejeon known for its array of stores selling clothing and accessories, as well as cafés and restaurants.

Must-have Items

Must-have Items In Daejeon

Sungsimdang Bread • Merch

Pear Tea (Baesukcha)

Umyeong-Dong Traditional Oil

Where To Shop

Ulsan Youth Street

Visit the vibrant Youth Street, a popular destination brimming with shops that sell clothing, bags, shoes, and accessories.

Must-have Items

Must-have Items In Ulsan

Traditional Oil From Local Companies

Ganjeolgot Hae Bbang

Boksoondoga Makgeolli

Where To Shop

Haengnidan Street

Haengnidan Street, Suwon’s main attraction, is a street lined with small, unique cafés, restaurants and shops.

Must-have Items

Must-have Items In Gyeonggi-do

Gyeonggi Rice Desserts

Paju Jangdan Soybean Chocolate

Yeoju White Porcelain Products

Where To Shop

Gangneung Wolhwa Street

Gangneung Wolhwa Street, located on a former railway site running through downtown Gangneung, offers a distinctive blend of traditional market charm and small shops.

Must-have Items

Must-have Items In Gangwon-do

Gangneung Hangwa

Gangneung Coffee

Gangwon Potato

Where To Shop

Jecheon Jungang Market

Jecheon Jungang Market, located in the heart of Jecheon, is a multi-story market offering a variety of products.

Must-have Items

Must-have Items In Chungcheongbuk-do

Chungju Apple Desserts

Boeun Jujube Desserts

Chungju Dancing Cider

Where To Shop

Cheonan-Asan Station

Near KTX Cheonan-Asan Station, various large shopping malls form a spacious commercial area, all within a short distance of each other.

Must-have Items

Must-have Items In Chungcheongnam-do

Hongseong Laver For Snacks

Gongju Chestnut Merch

Hansan Ramie

Where To Shop

Jeonju Hanok Village

Jeonju Hanok Village is filled with many traditional Korean houses, or hanoks, offering a nostalgic atmosphere as if stepping back in time.

Must-have Items

Must-have Items In Jeonbuk-do

Imsil Cheese

Jeonju Handicraft

Namwon Woodcraft

Where To Shop

Suncheon Cultural Street

This street resembles Seoul’s Insa-dong and is filled with galleries and workshops. Many workshops offer experiences where you can create or purchase silver crafts and traditional Chilbo crafts.

Must-have Items

Must-have Items In Jeollanam-do

Damyang Bamboo Handicraft

Sinan Glasswort Salt

Boseong Green Tea & Jangheung Cheongtaejeon Tea

Where To Shop

Gyeongju Hwangnidan Street

Preserving the streets of the 1960s and 70s, Hwangnidan Street has become one of the main attractions in Gyeongju.

Must-have Items

Must-have Items In Gyeongsangbuk-do

Andong Soju

Sangju•Yecheon Dried Persimmons

Ulleungdo Malt Candy

Where To Shop

Lotte Premium Outlet Gimhae

Lotte Premium Outlet Gimhae, located near Busan and Changwon, offers luxury and domestic premium brands in clothing, outdoor gear, accessories, and more at special discounted prices.

Must-have Items

Must-have Items In Gyeongsangnam-do

Namhae Citrus Desserts

Sancheong Dried Persimmons

Changwon Persimmon Desserts

Where To Shop

Jeju Chilseong-ro Shopping Street

Chilseong-ro Shopping Street, located in the heart of Jeju-do, is a bustling shopping street with renowned clothing brands and many sports clothing stores, ideal for outdoor activities during a Jeju trip.

Must-have Items