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VISITKOREA 2023 SBS Gayo Daejeon Invitation

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XODIAC, Journey to Seoul Video Sharing Event

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Food Trip in Korea

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News & Announcement

  • Seoul Lantern Festival Lights Up the Night

    Seoul Lantern Festival Lights Up the Night

    Seoul Lantern Festival, Seoul’s main winter festival, will brighten up the night from December 15, 2023 to January 21, 2024. This year marks the 15th year of the festival, and will be expanding for the first time to include Gwanghwamun Plaza and Seoul Plaza, making it the largest it has ever been! This year’s theme is “White Night in Seoul” and will feature LED lanterns made of hanji (traditional Korean paper), air balloons, kinetic art, and more fun lighting displays. As 2024 is the Year of the Dragon, special displays will focus on dragons, including a large blue dragon at Gwanghwamun Plaza, and the “White Dragon” display at Cheonggyecheon Stream. Gwanghwamun Plaza Market is a Christmas market for local small businesses. Vendors will have everything to enjoy a joyful holiday season, from Christmas products to craft items, and winter treats. Other programs include Christmas and New Year’s photo zones and participatory events. This year’s market will also include food trucks and dining booth area during the festival period. Seoul Lantern Festival & Gwanghwamun Plaza Market Period: December 15, 2023 – January 21, 2024 / 18:00-22:00 Venues: Gwanghwamun Plaza , Sejong-ro Park , Seoul Plaza , Cheonggyecheon Stream (Cheonggye Plaza - Mojeongyo Bridge section) Instagram: @seoullanternfestival

    11/27/2023

  • KTO x Starbucks Korea Eco-friendly Campaign

    KTO x Starbucks Korea Eco-friendly Campaign

    Korea Tourism Organization (KTO) and Starbucks Korea (hereafter Starbucks) have joined hands to promote the VISIT KOREA YEAR 2023-2024 through an eco-friendly campaign. Both companies will be using their marketing channels to promote the eco-friendly travel campaign. The eco-friendly travel campaign starts from November 24 at select Starbucks locations. Visitors can participate in the event by uploading a photo of their Starbucks drink in their personal tumbler or an in-store Starbucks cup to their personal social media. Participants will receive a specially made Starbucks stainless steel tumbler with the VISIT KOREA YEAR 2023-2024 logo and characters (while supplies last). The 10 participating Starbucks locations each have their own unique charm, making them tourist attractions in their own right. Starting next year, over 1,800 Starbucks locations nationwide will have VISIT KOREA YEAR 2023-2024 promotional materials for visitors to fall more in love with Korea’s charms. For more information and details regarding participating locations, refer to the official Starbucks website . KTO x Starbucks Eco-friendly Travel Campaign * How to participate Step 1. Buy a drink at Starbucks using your personal tumbler or in-store cup (including reusable cups at eco branches) Step 2. Upload a photo of your drink to your personal social media using the event hashtags Required hashtags: #TOP10STARBUCKSSTORES #KGREENFOUNDATION #20232024VISITKOREAYEAR * Participation gift: Event Starbucks stainless tumbler (200 per branch, first-come first-serve) * Participating branches Starting November 24, 2023 - Starbucks Gyeonggi Yangpyeong DT : Floor-to-ceiling windows overlooking the beautiful Namhangang River - Starbucks The Bukhan River R : Romantic space to enjoy the Bukhangang River with your pets Starting December 11, 2023 - Starbucks Edae R : Korea’s first Starbucks, holding over 20 years of history since opening in 1999 Starting in 2024 Seoul - Starbucks Byuldabang : Urban oasis featuring a grand digital art wall - Starbucks The Bukhansan : Space with a panoramic view of Bukhansan Mountain - Starbucks Gyeongdong Market : Unique retro trip to a theater closed over 60 years ago - Starbucks Edae R : Korea’s first Starbucks, holding over 20 years of history since opening in 1999 Gyeonggi-do - Starbucks Gyeonggi Yangpyeong DT : Floor-to-ceiling windows overlooking the beautiful Namhangang River - Starbucks The Bukhan River R : Romantic space to enjoy the Bukhangang River with your pets Gangwon-do - Starbucks Chuncheon Gubongsan R : Reserve store overlooking the outstanding cityscape of Chuncheon Jeollanam-do - Starbucks The Yeosu Dolsan DT : Experience Yeosu’s sea and night in a unique way Gyeongsangbuk-do - Starbucks Daegu Jongro Old House : Enjoy music and coffee in a traditional hanok building Jeju-do - Starbucks Jeju Songdang R : Enjoy Jeju’s nature and stones with Starbucks coffee at this reserve store

    11/24/2023

  • [Winners Announcement] Meet “Sister Act” in Seoul Event

    [Winners Announcement] Meet “Sister Act” in Seoul Event

    Thank you to everyone who participated in the Meet “Sister Act” in Seoul Event and congratulations to the winners! * Period: November 17-23, 2023, 18:00 (KST) * Winner announcement: November 24, 2023 * Prize: 2 tickets to see “Sister Act” (8 showings November 28-December 3; 5 winners per day) See below for the event winners: * Winners will be contacted through the e-mail address entered during event submission. Tuesday, November 28 (Showtime: 19:30) Ale******[email protected] mfo*****[email protected] sim*****[email protected] m.s*****[email protected] dan*********[email protected] Wednesday, November 29 (Showtime: 14:30) sali*****[email protected] cos***********[email protected] vsh**[email protected] han**[email protected] yuc***[email protected] Wednesday, November 29 (Showtime: 19:30) ros*********[email protected] ver**[email protected] mon********[email protected] Eli*********[email protected] you**********[email protected] Thursday, November 30 (Showtime: 19:30) lee********[email protected] cie*************[email protected] a09******[email protected] k2m********[email protected] gjh******[email protected] Friday, December 1 (Showtime: 19:30) ggg******[email protected] ppo*****[email protected] shi*******[email protected] pho*************[email protected] wan**********[email protected] Saturday, December 2 (Showtime: 14:00) xol********[email protected] mmn*******[email protected] yar*****[email protected] dag****[email protected] dan***********[email protected] Saturday, December 2 (Showtime: 19:00) jkm***[email protected] lon*****[email protected] isi***[email protected] hil******[email protected] sss******[email protected] Sunday, December 3 (Showtime: 15:00) v_k******[email protected] yun*****[email protected] mnm***[email protected] dan**********[email protected] emm****[email protected]

    11/24/2023

  • Gift Korea at The Souvenir Fair

    Gift Korea at The Souvenir Fair

    The Souvenir Fair will be held November 24-25 at Dongdaemun Design Plaza (DDP). Hosted by the Korea Tourism Organization, this year’s slogan is “Gift a Trip” and will showcase souvenir products that perfectly capture one’s travel memories. The main focus of The Souvenir Fair is on the award-winning products from the Korea Tourist Souvenir Competition. All 30 products will be on display, including the Presidential Award-winning Rice Flower Fresh Makgeolli Kit, providing all one needs to make their own fresh makgeolli (unrefined rice wine) in 36 hours; Dancheong Hangeulsaegim stamp designed with traditional pattern; and Korean Style Candle Warmer Horonggak. There will also be an additional 105 souvenir shops in attendance, displaying and selling everything from craft items to everyday goods, stationery, fashion items, character products, and more. There are also many additional events taking place for visitors to enjoy. YouTubers Enjoy Couple, the famous comedic couple Son Minsu and Im Lala, will be hosting a talk concert on November 24. Try out some of the products on display through experience programs like the meditation therapy program. The many exhibitions and programs prepared are sure to make The Souvenir Fair a useful and enjoyable experience for visitors to experience Korea’s charm and capture memories of their visit. The Souvenir Fair 2023 Period: November 24-25, 2023 / 10:00-18:00 (Last admission 17:30) Venue: Dongdaemun Design Plaza (DDP) Art Hall 1 Address: 281 Eulji-ro, Jung-gu, Seoul (서울특별시 중구 을지로 281) Admission: Free Inquiries: The Souvenir Fair office - E-mail: [email protected] - Phone: +82-2-6918-2558 - Instagram: @kor.souvenir * Send all inquiries through e-mail (Must provide contact info)

    11/16/2023

  • Hallyu Stars Align at K-Link Festival

    Hallyu Stars Align at K-Link Festival

    K-Link Festival, a large-scale K-pop event, is taking place at Jamsil Arena on December 10 in celebration of the 2023-2024 VISIT KOREA YEAR. The concert will feature eight teams of top K-pop stars, including BoA, SHINee, aespa, ZEROBASEONE, TREASURE, FANTASY BOYS, El7z Up, POW, and more. Tickets will be sold through participating domestic travel agencies. For fans who are unable to attend in person, the concert is planned to be broadcast live through SBS Medianet’s YouTube channel THE K-POP, and later through SBS TV channel SBS FiL. The area around the arena will feature large photos and other displays related to Korea tourism. The festival is sure to be a great opportunity for attendees to experience the charm of Korean culture and hallyu. 2023 K-Link Festival Date/Time: December 10, 2023 / 18:00-22:00 Venue: Jamsil Arena Address: 25 Olympic-ro, Songpa-gu, Seoul (서울특별시 송파구 올림픽로 25) Inquiries: klinkfes[email protected] / Instagram: @k_link_festival * People living outside Korea can send an e-mail to purchase a tour package that includes tickets through one of the participating domestic travel agencies.

    11/14/2023

  • [Winners Announcement] VISITKOREA-SK Telecom Welcome to Korea Campaign (October)

    [Winners Announcement] VISITKOREA-SK Telecom Welcome to Korea Campaign (October)

    Congratulations to the winners of VISITKOREA-SK Telecom Welcome to Korea Campaign from October! Event period: June 15 – December 31, 2023 Winner’s announcement: Beginning of every month from August to January Prize: Amazon $50 eGift Card (2 winners each month) VISITKOREA-SK Telecom Welcome to Korea Campaign is still ongoing until December! Participate now! See below for the event winners: * Full address were censored and replaced with asterisks to protect users’ personal information. October winners asi*****[email protected] luc*****[email protected] * The eGift card will be sent to the email address provided upon event entry by November 20, 2023.

    11/08/2023

Travel Highlights

  • Fall in Love with K-Musical, It’s K-Musical Time!

    Fall in Love with K-Musical, It’s K-Musical Time!

    With their star-studded casts, bright lights, and beautiful music scores, K-musicals are the next big thing following K-dramas and K-pop! Now is the time to fall in love with K-musicals! Learn about

    11/16/2023

  • Art Road (Modern and Contemporary Art)

    Art Road (Modern and Contemporary Art)

    K-Art Courses: Yesterday and Today of Korean Art Seochon and Bukchon were the main stages for artists from the Joseon dynasty to modern times. As a result, traces of painters, such as Gyeomjae Jeong

    11/06/2023

  • Cultural Experience at Seochon (West Village)

    Cultural Experience at Seochon (West Village)

    A Walk through the Culture of the Ordinary People in Seochon: From “Yeopjeon Lunchbox” to Old Used Bookstores With Gyeongbokgung Palace as the center, the east is called Bukchon, and the west is cal

    11/03/2023

  • More for Less: Smart Ways to Save during Your Korean Vacation

    More for Less: Smart Ways to Save during Your Korean Vacation

    Many people save up for months or even years for their dream trip. If Korea is your dream destination, then let us help remove some of that financial burden! From discounted transportation to free ad

    09/25/2023

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