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News & Announcement

  • 20% Discount with ZeroPay QR Payments

    20% Discount with ZeroPay QR Payments

    A mobile payment discount event that had started over the Seollal holiday period will continue until March 31, 2024. The event provides a 20% discount for purchases at any of the 1.8 million shops nationwide that allow ZeroPay when paying with Alipay or WeChat Pay, used by many tourists visiting from China, Hong Kong, the Philippines, Thailand, and Malaysia. Participating in the event is easy. First, scan the coupon QR code for Alipay or WeChat Pay on the ZeroPay marketing sticker to get the 20% discount coupon. Next, scan the ZeroPay payment QR code to pay and the discount will be automatically applied. The discount is applicable for up to 100 Yuan through Alipay CN and WeChat Pay, the equivalent of 20,000 won through Alipay PLUS, and is limited to one use per user. More events and promotions are planned for these three companies, allowing tourists to enjoy saving while they shop in Korea!


  • Travel Made Easier for Malay Language Speakers

    Travel Made Easier for Malay Language Speakers

    Malay language speakers can now enjoy more information services during their travels in Korea. Malay has been added to the information signage at 20 major subway stations in Seoul that see the most number of international tourists. While at the subway station, international tourists can also make use of the Real-time Interpretation System using AI technology. The service supports 13 languages, including Malay, and provides immediate interpretation between the tourist and Korean station worker through the use of a touch screen and microphone. Additional services available through the touch screen include searching for subway routes and checking for T-locker and T-luggage facilities. Be sure to look out for the signage and the interpretation system service when exploring Seoul’s hottest attractions! Malay Language Signage Stations: Myeongdong Station, Itaewon Station, Hongik Univ. Station, Seoul Station (Lines 1 & 4), Dongdaemun History & Culture Park Station (Lines 2 & 4), Jamsil Station (Line 2), Hoehyeon Station, Dongdaemun Station (Line 4), Anguk Station, Gyeongbokgung Station, Sinsa Station, Chungmuro Station, City Hall Station (Lines 1 & 2), Ehwa Womans Univ. Station, Euljiro 3(sam)-ga Station (Line 2), Gangnam Station, Samseong Station Real-time Interpretation System Locations: Customer Support Center, Myeongdong Station (Seoul Subway Line 4) * Machines to be added to Seoul Station, Itaewon Station, Gimpo Airport Station, Gwanghwamun Station, and Hongik Univ. Station in 2024 ▶ Korea Travel Cheat Sheet: 3 New Transportation Services


  • Beauty Play Opening in Hongdae

    Beauty Play Opening in Hongdae

    Beauty Play, a K-beauty experience space, first opened in Myeongdong in October 2021. Thanks to its immense popularity, Beauty Play is opening a second branch in Hongdae on February 1, 2024. The news of the opening drew attention from over 1 million beauty enthusiasts around the world on YouTube and TikTok, as well as related organizations including Korea Tourism Organization, Ministry of Health and Welfare, and the Korea Cosmetics Industry. The new Hongdae branch of Beauty Play is located across the street from KT&G Sangsangmadang , a popular attraction for Millennials and Gen Z. The second and third floors feature pop-up stores displaying cosmetic products from a range of beauty brands, as well as experience spaces to try on these products. Experience programs are also available, including getting a skin test or make-up done by a professional make-up artist, using a machine to learn one’s skin type or personal color, or getting product recommendations. If you want to learn how to put on make-up like the members of IVE, NewJeans, or aespa, trendsetters in the K-beauty world, then plan a visit to Beauty Play! Beauty Play Addresses - Hongdae Branch: 16 Jandari-ro, Mapo-gu, Seoul (서울특별시 마포구 잔다리로 16) - Myeongdong Branch: 73 Myeongdong-gil, Jung-gu, Seoul (서울특별시 중구 명동길 73) Operating hours: 10:00-19:00 (Beauty experiences 10:00-18:00) / Closed Sundays Inquiries: +82-507-1360-9675 Website: beautyplay.kr Instagram: @beautyplay.global


  • Traveler Immigration Support Chatbot at Your Service

    Traveler Immigration Support Chatbot at Your Service

    Getting answers to quarantine and customs clearance related questions is now easier than ever with the Traveler Immigration Support, a chatbot service provided by the Korea Disease Control and Prevention Agency (KDCA). This service offers answers to the most commonly asked questions by travelers planning to take an international flight to Korea such as customs clearance, currency exchange, immigration screening, and more. Users can get answers to their questions either by typing in keywords or selecting a topic among the given options. To use the chatbot service, select the turquoise banner from any one of the following official websites: the KDCA, Overseas Infection Disease NOW (해외감염병NOW), Q-Code, and National Quarantine Station. The Traveler Immigration Support chatbot service is supported in 12 languages. Along with the announcement of the Traveler Immigration Support, the KDCA declares they will “continue efforts to protect travelers’ safety and health through a variety of measures.” Traveler Immigration Support Chatbot Service Accessible websites: Korea Disease Control and Prevention Agency Overseas Infection Disease NOW (해외감염병NOW) Q-Code National Quarantine Station Supported languages: English, Japanese, Chinese, Vietnamese, Indonesian, Thai, German, Russian, Spanish, Italian, French Inquiries: +82-2-2163-5945, +82-1339 * Please be aware that system errors may occur depending on the language settings of the users’ device. For the best service, it is recommended to change the device language setting to Korean. 1) For mobile users: Language selection option is only available when the device language is set to “Korean” 2) For PC users: Select “Korean” as the first language option for the web browser Visa and Entry Requirements ▶ Visa ▶ Immigration ▶ Prohibited & Restricted Items ▶ Animal/Plant Quarantines


  • [Winners Announcement] VISITKOREA-EMK Musical Invitational Event

    [Winners Announcement] VISITKOREA-EMK Musical Invitational Event

    Thank you to everyone who participated in the VISITKOREA-EMK Musical Invitational Event and congratulations to the winners! * Period: January 4-17, 2024 * Winner announcement: January 19, 2024 * Prize: R-seating tickets to see “Rebecca” (January 28, 14:00 showing), or “Monte Cristo” (January 31, 19:30 showing) (2 tickets each; 5 winners per showing) See below for the event winners: * Winners will be contacted through the e-mail address entered during event submission. “Rebecca” winners ame************[email protected] cla*************[email protected] khi***********[email protected] spq*****[email protected] sss******[email protected] “Monte Cristo” winners ble****[email protected] chr*********[email protected] nad*************[email protected] shi*******[email protected] y_l****[email protected]


  • Enjoy GANGWON 2024 with Winter Festivals!

    Enjoy GANGWON 2024 with Winter Festivals!

    A free shuttle bus will operate between GANGWON 2024 competition arena areas and nearby festival venues. Shuttle bus services will be available January 20-24 and January 27-29. Major stops along the route include Gangneung Station, near Gangneung Oval, the venue for speed skating, short track speed skating, figure skating, and curling events; Alpensia Resort , the venue for snow sports such as bobsleigh, skeleton, and ski jump; and the festival grounds of representative winter festivals Pyeongchang Trout Festival and Daegwallyeong Snow Festival . All riders will receive a commemorative 2024 Cultural Festival yearly planner, with 30% off discount coupons for Pyeongchang Trout Festival programs and Daegwallyeong Snow Festival paid zones. The shuttle bus is limited to visitors attending GANGWON 2024 events, excluding local residents. As the shuttle bus schedule and route differs by date, be sure to check the operating information below. GANGWON 2024 Period: January 19 – February 1, 2024 Venues: Four cities throughout Gangwon State (Gangneung, Pyeongchang, Jeongseon, Hoengseong) Website: olympics.com GANGWON 2024 shuttle bus schedule Operating period Bus Schedule Gangneung KTX Station (Temporary bus stop located 100m from Exit 1) Alpensia Resort (Convention Center) Daegwallyeong Snow Festival (Olympic Medal Plaza) Pyeongchang Trout Festival (Festival ground entrance) January 20-24 Bus 1 10:00 10:40 11:00 14:00 13:20 13:00 Bus 2 14:00 14:40 15:00 18:00 17:20 17:00 January 27-29 Bus 1 10:00 10:40 10:50 11:20 14:20 13:40 13:30 13:00 Bus 2 14:40 14:40 14:50 15:20 18:20 17:40 17:30 17:00 * Inquiries: Seungwoo Tour +82-70-4441-6355 / [email protected] (Korean, English) * Two round-trip buses operate per day * Buses will not stop at Pyeongchang Trout Festival on January 29 (Festival ends Jan. 28) * Bus schedule subject to change depending on local road conditions


Travel Highlights

  • Korea Travel Cheat Sheet: 3 New Transportation Services

    Korea Travel Cheat Sheet: 3 New Transportation Services

    The language barrier at subway stations in Seoul has been knocked down! Hailing a taxi in Seoul is as easy as in your home country! All your questions about using a public bicycle are easily answered


  • Guide to Winter Festivals

    Guide to Winter Festivals

    Winter in Korea is dynamic and ever-changing as the weather. In December, the cities are adorned in colorful lights, and when the year draws to a close, people gather at sunrise festival locations ac


  • Cast of “Sister Act” Discover Korea’s Charms!

    Cast of “Sister Act” Discover Korea’s Charms!

    “Sister Act,” the international mega-hit musical that has drawn in more than 6 million audience members in just six years, has finally come to Korea! From auditioning to final casting and staging, th


  • Top 5 Hanok Stays for You to Enjoy the Culture of Korea in Downtown Seoul

    Top 5 Hanok Stays for You to Enjoy the Culture of Korea in Downtown Seoul

    Seoul is a great city to enjoy the beauty of Korea, thanks to the palaces and cultural heritage sites all over the city. Among them are hanok, a Korean house built in a traditional architectural desi



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