• Enjoying Seoul like Korea’s trendsetting Generation MZ

        • 11/29/2024

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  • ┃Theme: Living like a Korean

    ┃Locations: Seoul


    Generation MZ is at the forefront of trends, communicating rapidly through social media. The places they visit quickly become hotspots. To experience "today’s Korea," take a closer look at the daily lives of Generation MZ, and you’ll discover the latest K-trends.

    Youngchive Seongsu
    1F, 32 Seongsui-ro 18-gil, Seongdong-gu, Seoul (서울특별시 성동구 성수이로18길 32 1층)

    A trendy self-photo studio

    This self-photo studio was featured in Red Velvet Seulgi’s vlog, where its trendy decor and stylish booth design captivated both Seulgi and Generation MZ. Capture special memories with warm-toned filters and Polaroid frames made by photography experts.

    Musinsa Standard Seongsu
    83 Yeonmujang-gil, Seongdong-gu, Seoul (서울특별시 성동구 연무장길 83)

    The heart of K-fashion

    Located near Seongsu-dong Café Street, this is the physical store of the online editorial shop MUSINSA. The store offers affordable, high-quality clothing aimed at young adults in their 20s, with neutral colors and minimalist designs popular among Koreans. It’s also a favorite indoor date spot for couples, providing a quick overview of the latest fashion trends.

    Ichon Hangang Park
    62 Ichon-ro 72-gil, Yongsan-gu, Seoul (서울특별시 용산구 이촌로72길 62)

    Urban retreat in the heart of Seoul

    Ichon Hangang Park is a popular relaxation spot for Seoulites. Conveniently located near the city center and close to Nodeul Island, also known as "Art Island," it offers a variety of ways to unwind. In spring or autumn, you can stroll along the waterfront path or spread a mat on the grass for a peaceful picnic.

    Runner Station at Yeouinaru Station
    343 Yeouidong-ro, Yeongdeungpo-gu, Seoul (Inside Yeouinaru Station) (서울특별시 영등포구 여의동로 343 여의나루역)

    A runner’s space in the city

    With Seoul’s skyscrapers and the scenic Hangang River, Yeouido has become the top destination for Korean runners. In response to the growing popularity of running along the Hangang among the MZ generation, Yeouinaru Station introduced Runner Station, equipped with essentials like lockers and media boards displaying popular running routes. Wrap up your day with a refreshing run in Yeouido.

* Content creation & related inquiries: Hallyu Content Team