11/29/2024
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┃Theme: Living like a Korean
┃Locations: Seoul
Generation MZ is at the forefront of trends, communicating rapidly through social media. The places they visit quickly become hotspots. To experience "today’s Korea," take a closer look at the daily lives of Generation MZ, and you’ll discover the latest K-trends.
A trendy self-photo studio
This self-photo studio was featured in Red Velvet Seulgi’s vlog, where its trendy decor and stylish booth design captivated both Seulgi and Generation MZ. Capture special memories with warm-toned filters and Polaroid frames made by photography experts.
The heart of K-fashion
Located near Seongsu-dong Café Street, this is the physical store of the online editorial shop MUSINSA. The store offers affordable, high-quality clothing aimed at young adults in their 20s, with neutral colors and minimalist designs popular among Koreans. It’s also a favorite indoor date spot for couples, providing a quick overview of the latest fashion trends.
Urban retreat in the heart of Seoul
Ichon Hangang Park is a popular relaxation spot for Seoulites. Conveniently located near the city center and close to Nodeul Island, also known as "Art Island," it offers a variety of ways to unwind. In spring or autumn, you can stroll along the waterfront path or spread a mat on the grass for a peaceful picnic.
A runner’s space in the city
With Seoul’s skyscrapers and the scenic Hangang River, Yeouido has become the top destination for Korean runners. In response to the growing popularity of running along the Hangang among the MZ generation, Yeouinaru Station introduced Runner Station, equipped with essentials like lockers and media boards displaying popular running routes. Wrap up your day with a refreshing run in Yeouido.