2026 Korea Beauty Festival: From Makeover to Personal Color Tests!

A special event where attendees can experience a makeover like a K-pop celebrity is taking place from June 24 to September 30—the Korea Beauty Festival!

The festival is taking place at Korea’s tourism promotion hall, HiKR Ground, a cultural playground for international visitors, with the K-Beauty Experience Zone serving as its main stage. On the fourth floor, visitors can receive K-pop idol-style makeup or get expert advice on hair and fashion tailored to their individual features. On the fifth floor, visitors can receive one-on-one consultations with professionals on topics such as personal color analysis and wedding styling, along with celebrity makeup demonstrations and lectures on regional fashion trends. The K-Beauty Experience Zone will operate until July 19.

During the festival, visitors can also explore a special exhibition of K-beauty tourism products, with convenient booking options available throughout their trip in Korea. Through global onlin travel agency platforms*, visitors can reserve from over 800 K-beauty experience programs, including makeup, hair, skincare, and wellness, making it easy to find options that fit their schedule. The special exhibition runs through September 30.
* Creatrip, Klook, Trip.com, HanYouWang, Mafengwo, WAUG, Konest, Traveloka, KKday

Moving beyond simple shopping to hands-on experiences has become a defining trend in K-beauty travel. The 2026 Korea Beauty Festival offers travelers a unique opportunity to immerse in Korean beauty culture up close.