Sun, Aug 14, 2022, 11:51 KST (UTC+9)  Seoul  Korea

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Travel Highlights

Travel Highlights

Day Trip to Euljiro, a Rising Hotspot in Seoul

  • Tag Tour Trend
  • Date08/04/2021
  • Hit6054
Sewoon Plaza

The area of Euljiro is full of history and trendy locations right in the heart of Seoul. The area is centered around Sewoon Plaza, a large commercial building built in the 1970s. As unique and trendy shops began opening alongside the old printing factory, lighting, and tool stores, this hot place received the name “hipjiro,” a combination of the words hip and Euljiro. Here is a charming tour course perfect for a day trip to Euljiro.

10:00 AM Euljiro Alley Tour

Euljiro area map
  • Euljiro 3(sam)-ga area
  • Euljiro 3(sam)-ga area

The Euljiro tour can start from any station connecting to Cheonggyecheon Stream on the Seoul Subway Line: Eujiro 3(Sam)-ga Station, Euljiro 4(sa)-ga Station, and Jongno 3(sam)-ga Station. Wherever the trip begins, visitors can reach all the major spots of Euljiro by following the countless alleys. The Euljiro area has an ironwork alley, lighting alley, and nogari (dried pollack) alley, making for a great sightseeing trip. Another method is by entering any alley and shop to each liking.

  • Euljiro Area Themed Alleys
  • Ironwork alley: Euljiro 4(sa)-ga Station (Seoul Subway Line 2, 5), Exit 1 or 2
  • Lighting alley: Euljiro 3(sam)-ga Station (Seoul Subway Line 3), Exit 6 or 7
  • Nogari alley: Euljiro 3(sam)-ga Station (Seoul Subway Line 3), Exit 4
  • * Certain stores may be scattered

12:00 PM Bowl of Pyeongyang Naengmyeon

  • Pyeongyang naengmyeon /  Suyuk
  • Pyeongyang naengmyeon /  Suyuk

The area of Euljiro is also famous for its countless Pyeongyang naengmyeon (cold buckwheat noodles) restaurants. The cold and unique flavor of the soup is a special trait of Pyeongyang naengmyeon. The noodles go especially well with meat. Each store has a variety of selections from bulgogi to suyuk (boiled beef slices), pyeonyuk (boiled pork slices), and much more.

Popular Pyeongyang naengmyeon restaurants

  • Eulji Myeonok
  • Address: 2-1, Chungmu-ro 14-gil, Jung-gu, Seoul (서울특별시 중구 충무로14길 2-1)
  • Directions: Walk for approx. 1 min from Euljiro 3(sam)-ga Station (Seoul Subway Lines 2, 3), Exit 5
  • Operating hours: 11:00-21:00 / Break time 15:30-17:00
    * Closed on Sundays, Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day) holidays
  • Signature menus: Naengmyeon 12,000 won / Bibim naengmyeon 12,000 won / Pyeonyuk 24,000 won / Suyuk 28,000 won
  • Uraeok
  • Address: 62-29, Changgyeonggung-ro, Jung-gu, Seoul (서울특별시 중구 창경궁로 62-29)
  • Directions: Walk for approx. 1 min from Euljiro 4(sa)-ga Station (Seoul Subway Lines 2, 5), Exit 4
  • Operating hours: 11:30-21:30
    * Closed on Mondays, Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day) holidays
  • Signature menus: Pyeongyang naengmyeon 14,000 won / Bibim naengmyeon 14,000 won / Yukgaejang 13,000 won
  • Pyeongraeok
  • Address: 21-1, Mareunnae-ro, Jung-gu, Seoul (서울특별시 중구 마른내로 21-1)
  • Directions: Walk for approx. 2 min from Euljiro 4(sa)-ga Station (Seoul Subway Lines 2, 3), Exit 11
  • Operating hours: 11:00-21:30 / Break time 15:30-17:00 (last order 21:00)
    * Open all year round
  • Signature menus: Pyeongyang naengmyeon 11,000 won / Bibim naengmyeon 11,000 won / Yukgaejang 9,000 won

14:00 PM Cup of coffee in a nostalgic cafe

Coffee Hanyakbang

Fragrant coffee and sweet dessert are a must during travels. The Euljiro area has common coffee shops as well as unique cafés with a different vibe.

Coffee Hanyakbang

In particular, Coffee Hanyakbang is popular among not only locals, but also tourists. This café specializes in pour over coffee.

  • Coffee Hanyakbang
  • Coffee Hanyakbang
  • Coffee Hanyakbang

Just like its name Hanyakbang, which refers to an old-fashioned pharmacy dealing with medicinal herbs, the interior of the café is decorated with old cabinets inlaid with mother-of-pearl, vintage record players, and antiques giving it a unique retro look.

Hyemindang
  • GGGGG
  • GGGGG

Across the street from Coffee Hanyakbang is a bakery shop that specializes in cake and chocolates. Hyemindang used to be the location of a medical facility called Hyeminseo during the Joseon period. The antique interior design from that period is the biggest characteristic of this shop.

  • Coffee Hanyakbang
  • Address: 16-6, Samil-daero 12gil, Jung-gu, Seoul (서울특별시 중구 삼일대로12길 16-6)
  • Directions: Walk for approx. 2 min from Euljiro 3(sam)-ga Station (Seoul Subway Lines 2, 3), Exit 1
  • Operating hours: Monday-Saturday 11:00-22:00 / Sundays 11:00-20:00
  • Signature menus: Filtered coffee 4,500 won / Filter special 5,500 won / Café latte 4,800 won
  • Hyemindang
  • Address: 16-9, Samil-daero 12gil, Jung-gu, Seoul (서울특별시 중구 삼일대로12길 16-9)
  • Directions: Walk for approx. 2 min from Euljiro 3(sam)-ga Station (Seoul Subway Lines 2, 3), Exit 1
  • Operating hours: Sunday-Friday 11:00-20:00 / Saturdays 11:00-21:00
  • Signature menus: Mousse omjia 6,500 won / Raw chocolate 1,200 won

16:00 PM Look around Sewoon Plaza

Sewoon Plaza

Sewoon Plaza is Korea’s first mixed-use commercial building and used to be a popular electronics department store. The building has Sewoon Electronics Department Store, Cheonggye Arcade, Daerim Arcade, Dasisewoon Plaza, and more. The building is famous for being the filming location for Korean dramas “Vincenzo (2021)” and “Guardian: The Lonely and Great God (2016).”

  • Sewoon Plaza Horangyi
  • Sewoon Plaza Horangyi

In particular, Cheonggye Arcade and Daerim Arcade have cafés, bookstores, and restaurants that are popular on social media. At Geumjiokyeop, visitors can find posters, books, and goods from old popular films. Horangyi is a recommended coffee shop with old school vibes.

  • Sewoon Plaza
  • Address: 159, Cheonggyecheon-ro, Jongno-gu, Seoul (서울특별시 종로구 청계천로 159)
  • Nearby facilities: Cheonggye Arcade, Daerim Arcade, Dasisewoon Plaza, etc.
  • Operating hours: Monday-Saturday 09:00-19:00
    * Above hours are the official hours. Hours may differ for shops; check prior to visiting.
    * Closed Sundays
  • Directions: Walk for approx. 5 min from Euljiro 3(sam)-ga Station (Seoul Subway Lines 2, 3), Exit 5
    * Also accessible by Euljiro 4(sa)-ga Station (Seoul Subway Lines 2, 5) and Jongno 3(sam)-ga Station (Seoul Subway Lines 1, 3, & 5)
  • Website: sewoon.org (Korean only)

18:00 PM Wrap up the day at a wine bar

Euljiro wine bar

To wrap up the Euljiro tour, how about spending some time at a charming wine bar or pub.

  • Euljiro wine bar
  • Euljiro wine bar

The wine bars in Euljiro have retro entrances but the interior design is completely different. Each bar has its own characteristic. There is one wine bar named Le temple that serves delicious dishes made with Jamόn, cheese, and fruits. Some have LP bars playing the classics, like at Pky and The Edge, and some, such as eulijiok and Le temple, have live DJ performances.

Euljiro Nogari Street
  • Euljiro Nogari Street
  • Euljiro Nogari Street

Euljiro Nogari Street is perfect for beer lovers who want to enjoy beer and nogari at an affordable price. People sit on tables along the alley and enjoy the summer night.
* Some stores subject to closure due to social distancing.

  • Popular wine bars & pubs in Euljiro
  • Le temple, Sipboon il, five_thirty_seven, 59 Stairs, euljiok, Sogyumo, Pky, etc.
    * Operating hours are usually from evening to next day; check prior to visiting.

More Info

  • 1330 Korea Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese, Russian, Vietnamese, Thai, Malay)

* This column was last updated in June 2021, and therefore information may differ from what is presented here. We advise you to check details before visiting.

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