Understand Avenue (언더스탠드에비뉴)- VISITKOREA

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Introduction

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Understand Avenue is an innovative startup platform that nurtures and builds the dreams of young entrepreneurs. It helps the talents of tomorrow work on things they want, are good at, and contribute to society through a full support process, from training to market testing, financial and investment support, and distribution and logistics support. Visitors can come to this place for socially-conscious select shops and products.

The platform also hosts pop-up stores and photography exhibitions on K-pop stars. One can also find retro-style merch beloved by the younger generations. There are plenty of things to see and splurge on, from mini figurines and key rings that capture one’s “faves” to retro and kitschy exhibitions and items inspired by the ‘70s and ‘80s. All pop-up stores and exhibitions require reservation (online reservation or on-site reservation).
Specialty Menu

Products
Clothes, accessories, etc.

Address

Address Directions

63, Wangsimni-ro, Seongdong-gu, Seoul

서울특별시 성동구 왕십리로 63

Website

Website
https://understandavenue.co.kr

Operating hours

Operating hours
10:00-22:00 (depends on the store)

Holiday

Holiday
Closed on the day before and the day of Seollal (Lunar New Year’s Day) Chuseok (Korean Thanksgiving Day), closed one day per week depending on the store

Inquiries

Inquiries
+82-2-725-5526

Parking

Parking
Not available
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