Have fun like a local
Dress up like a local Gen MZ

The ultimate way to make the most out of your trip is to live like a local. Immersing yourself in the local lifestyle – dressing up, dining, and having fun like locals creates unforgettable memories. Imagine how thrilling it is to explore iconic spots and wear outfits from your favorite K-drama or those worn by your favorite celebrities.
For enthusiasts of K-dramas like "Lovely Runner" and "See You in My 19th Life," and ardent fans of K-pop artists, a trip to Korea is like a fan’s pilgrimage. If you're eager to visit locations from dramas or music videos, dress up like the characters, snap photos, or shop for K-content items, focusing on K-fashion is key.

Social media is brimming with insights on fashion from dramas and celebrities’ outfits. Keyword searches like "Im Sol’s Outfits from Lovely Runner" or "Sol’s Cardigan" have garnered immense popularity. Initial necklaces, headbands, and umbrellas are also gaining a lot of interest, and information about dresses, headbands, and accessories worn by your favorite idols often spread very quickly.

Thanks to the abundance of information on social media, knowing the brands and prices of the items worn by your favorite stars is now easier than ever. However, experiencing the texture and fit of these items firsthand is a whole other level of experience that you must try. Aren’t you curious if people wear baggy pants and oversized shirts like Seonjae? Are the styles featured on social media and various content really trending? Don’t you want to find out for yourself? This is why K-fashion shopping is an essential part of any trip to Korea.

Go beyond simply watching K-content, experience it firsthand by wearing K-fashion and emulating the local Gen MZ. Enjoying the trendy vibes of the stores, exploring and trying on the latest and hottest styles. This is today’s Gen MZ travelers make the most of their time in Korea.

The Epitome of K-Fashion: musinsa standard

musinsa standard stands at the forefront of this trend. Launched in 2017 by Musinsa to set a new standard for "New Modern Basic," the brand has captivated domestic fashion enthusiasts with its reasonable prices and high-quality products. It has now emerged as a hotspot among international Generation MZ tourists.

For foreign tourists, musinsa standard is more than just a store—it's a space for an immersive K-fashion experience. Strategically located in popular travel hotspots like Myeongdong, Hongdae, and Seongsu, these stores are easily accessible and renowned for their sleek, modern design and inviting atmosphere. This combination makes them a favorite backdrop for social media, with various platforms brimming with stylish photos taken at musinsa standard stores.

Currently, musinsa standard boasts 11 offline stores. Among them, the Myeongdong branch, which opened in March, has quickly emerged as a must-visit shopping destination for international visitors. By May 2024, foreign customers accounted for 45% of the store's clientele. This high percentage of foreign visitors, based on the proportion of tax-free purchases to the total monthly offline sales, highlights the active use of tax refund services at musinsa standard by international tourists.

The Myeongdong store offers instant tax refund services, eliminating the need for additional procedures or visiting separate counters. After enjoying K-fashion shopping across three floors, customers can simply present their passports at the counter to receive an immediate refund. This service is also available at the Gangnam, Hongdae, Seongsu, Dongseong-ro, and Seomyeon branches.

In addition to the convenient immediate tax refund service, musinsa standard is currently running a special discount event. From June 19, 2024, to December 31, 2024, customers who spend over KRW 200,000 and use the immediate tax refund service will receive a 10% discount. This promotion is available at the following branches: Myeongdong, Gangnam, Hongdae, Seongsu stores in Seoul, Dongseong-ro store in Daegu, and Seomyeon store in Busan.

Do not miss out on the MUSINSA Global app, a global fashion platform launched in September 2022 across 13 countries including the USA, Japan, and Singapore. It offers a vast selection of 1,500 brands, combining shopping, content, and community features. Access the global app easily through signs displayed throughout the store, and discover K-fashion, K-styling, and brands loved by K-celebrities anytime, anywhere.

Quick and Easy Immediate Tax Refund Service

Foreign tourists staying in Korea for less than six months, as well as overseas Koreans who have lived abroad for over two years but are staying in Korea for less than three months, are eligible for the tax refund service. There are two types of tax refund services – the general refund and the immediate refund. For the general refund, you purchase goods at the full price including tax, and then claim the refund at the airport or designated city refund counters by presenting a receipt marked "Tax Refund."

An immediate refund allows you to receive the refund directly from the store when shopping within a certain limit. The refund amount is deducted from the total at the time of payment, making the process simple and convenient.
The immediate tax refund service is only available at authorized stores equipped with a computer system capable of transmitting information directly to the Korea Customs Service for approval. At musinsa standard, the standard for K-fashion shopping, you can enjoy K-fashion at tax-free prices with the immediate refund service.

[How to Receive an Immediate Tax Refund]
① Enjoy K-fashion shopping at musinsa standard
② Present your passport at the counter during check-out
③ Pay the tax-free price and receive a receipt indicating the tax refund
④ Enjoy your trip without worrying about refunds!

From Immediate Tax Refunds to Special Discounts, only at musinsa standard!

Discover your unique K-fashion style at musinsa standard, enjoy the immediate tax refund service, and benefit from additional discounts!

After completing your purchase, you can verify the immediate tax refund benefit on your receipt.