If you want to express your appreciation for K-pop and take another step closer to your favorite artists, head to Ktown4u COEX. From fan meets with your favorite artists to pop-up stores with events, one-day dance and vocal classes, and merch shops offering everything found in the hallyu fandom, Ktown4u is a place full of content and activities for K-pop fans. So, without further ado, let’s explore the three stories of Ktown4u COEX!

| 2nd Floor: SQUARE

The SQUARE, located on the second floor of Ktown4u, is a dream for K-pop fans, but a nightmare for your wallet, containing every piece of K-pop merchandise imaginable―from lightsticks to albums, photocards, and posters. With a wide selection of new albums and vinyl, as well as older releases, there's no reason to miss out on the chance to build a complete collection of your favorite artists. Other products range from stickers to spruce up your photocards, to keyrings, toploaders, apparel, accessories, and cosmetics.

In the photo booths on the side, you can take a four-cut photo with K-pop artists printed on the frames. One side of the wall is decorated with photographs taken by artists and their signatures, so take your time and follow the trail to find your favorites.

| 3rd Floor: ACADEMY

The third floor of the building houses the Academy, where you can learn K- pop dances and vocals from trainers who work with K- pop stars. The Academy offers a wide range of courses, from audition classes, which are personalized one-on-one consulting sessions based on the goals of individual trainees, to global classes, taught in different languages for international visitors, and one-day classes, which offer a compact and fun experience. Dance classes produce short videos of your dance moves, while vocal classes produce recordings of your songs with all the finishing touches and mixes.

That’s not all: Ktown4u COEX Academy frequently hosts visiting auditions in conjunction with prominent entertainment companies. If you dream of becoming a K- pop star, Ktown4u’s Academy could be the place to help you achieve that dream. You can sign up for auditions or inquire about classes through the Ktown4u Academy’s official website and Instagram account. Drop by with a friend for a one-day class, or take your first step toward your dream with the auditions.

| 4th Floor: POP-UP Store & CAFE

The fourth floor houses a space for pop-up stores and events. Recently, the space hosted pop-up stores for (G)I-DLE, VERIVERY, and ZEROBASEONE, as well as fan meets for Got7’s BamBam and TREASURE. It will continue to feature such events regularly in the future, so check the official website of Ktown4u or the Instagram page to schedule your visit. There is also a café in the corner where you can quench your thirst, and when you buy special beverages, you’ll receive a random photocard! Don’t miss the chance to get a delicious beverage with a photocard of your favorite artist.

| K-POP Culture Festa

The K-POP Culture Festa is a K- pop festival jointly hosted by Ktown4u and Starfield COEX Mall. It is held on the last Friday of every month at the Live Plaza, located on the second underground floor of Starfield COEX Mall. The festival kicks off with a K- pop vocal and dance contest, followed by the “Challenge Open Class,” where you can learn popular dance moves from Ktown4u COEX Academy trainers, and concludes with a guest performance by a K- pop star. The event is open to every K- pop fan, so check the schedule on Ktown4u’s Instagram page and sign up for your spot!

| Nearby Attractions

Along with Ktown4u, you can also find the Starfield Library in Starfield COEX Mall. This library, famous for its unique interior design, resembles a work of art with massive bookcases that connect the floor to the ceiling in the two-story-tall space. It is equipped with plenty of tables and laptop spaces for reading and studying, and there is even free Wi-Fi. The library also has a section dedicated to books in different languages and a publication section containing hundreds of magazines from around the world, making it a perfect place to spend some quiet hours.

Seongsu-dong, a neighborhood known for its quirky pop-up stores, can be reached in 20 minutes via public transportation from Starfield COEX Mall. One such store, KWANGYA SEOUL, is a merch store run by SM Entertainment. KWANGYA SEOUL is known for its hip and stylish interior, decorated with pictures and videos of SM Entertainment’s star-studded roster, so you can take pictures and enjoy the interior design in addition to browsing the merch. If you are a fan of K- pop stars produced by SM Entertainment, such as NCT, aespa, and RIIZE, make sure to check out the store!

Wrap up your tour by recreating date scenes from your favorite Korean shows with some fried chicken and picnic mats at Ttukseom Hangang Park. If you’re looking for something a bit more thrilling, try paddleboarding. Sunset is the best time to paddleboard, as you can capture stunning photos with the sun setting over the Hangang River. Ttukseom has many companies offering paddleboarding opportunities, and you can easily make reservations through travel platforms like Klook and Trazy.

| Ktown4u Online Store

Ktown4u’s selection of K- pop merch is also available through its online store, which features cosmetics, food items, and more. From K-beauty products like DIY nail supplies, basic cosmetics, and color cosmetics to K-food products such as kimchi meal kits, hotteok (sugar-filled pancake) meal kits, and NewJeans Pepero, the store offers a wide range of items for fans of K- pop and K-culture. The store ships internationally, so start filling your cart and enjoy shopping.

FAQ for online store users
(1) Q: What payment options are available for global orders?
A: You can pay with PayPal, credit cards, and Alipay.
(2) Q: Why is the price on the product page different from the amount I paid?
A: The final amount may vary due to exchange rates.
(3) Q: How will my purchase be shipped?
A: Ktown4u uses DHL, UPS, EMS, Aramex, DOORA, and other services. Shipping times vary, but it generally takes about 10 days for your items to be shipped.

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* This column was last updated in June 2024, and therefore information may differ from what is presented here. We advise you to confirm details before visiting.