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NOON Square is a large shopping complex located at the center of Myeong-dong, known as a mecca of fashion and culture. It features a wide range of both domestic and international fashion brands. The highlight of NOON Square is Level 5 located on the 5th floor. Level 5 is designed with a concept of "multi-shop within multi-shop," featuring unique and original fashion goods designed by new independent designers. In addition, NOON Square is the first venue in Korea to install an outdoor escalator.