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Namsan Seoul Tower was the first multipurpose tower to be established in Korea, effectively incorporating a sightseeing observatory to a broadcasting tower. For the past 40 years, Namsan Seoul Tower has served as an iconic landmark of Korea and a representative tourist attraction. The tower's observatory offers an unobstructed view of the whole city, allowing it to become one of the all-time favorite attractions of Seoul citizens as well as domestic and international tourists. Another highlight of the tower is the Namsan Cable Car. The cable car began its operation in 1962, transferring passengers from the foot of the mountain to the base of the tower. Shuttle buses to the Namsan Cable Car from downtown Seoul are also available for visitors' convenience.