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Lotte Paju Premium Outlet is Korea’s largest premium outlet, offering more than 250 international and Korean luxury brands at affordable prices. The outlet aims to be a family-friendly location, with amenities including Lotte Cinema, a merry-go-round, an electric train, premium train, and many kids' facilities. The neighboring Simhaksan Mountain creates a natural environment for a relaxing time. The outlet is also conveniently located in the vicinity of Paju Book City.