From December 19, 2025 to January 3, 2026, the World Trade Center area in Samseong-dong will illuminate with stunning media arts and light displays. Visitors can enjoy a variety of hands-on activities and enchanting media art facades, bringing even more magic to the holiday season.

The festival reimagines the warmth of the traditional Christmas celebrations in a Korean way through its K-Christmas media art show, while also welcoming the Year of the Red Horse, a zodiac sign representing the year of 2026, with the vibrant New Year-themed media art show. With two themed shows and four kinds of hands-on experiences, the festival offers an immersive and memorable experience.

From December 19 to December 25, the Christmas-themed show, “Hechi's Gift of Light,” will light up the area, sending warm Christmas holiday energy, and from December 26 to January 3, the New Year-themed show, “Play Fantasy 2026,” will take over, bringing vibrant, bright energy to welcome the New Yearㅡeach one unfolding its own story, its own emotion.

Available hands-on experience programs:
① LUCKY QR: Scan the QR code at the venue and get a message of luck popping up on screen, sharing hope and comfort.
② STAMP TOUR: Explore the program zones and complete a stamp art for a more fun and immersive show experience.
③ MEMORY WALL: Leave your New Year wishes on the LED wall, and witness everyone’s wishes come together as one on a single screen.
④ VISUAL WALL: Enjoy media art that moves along with your movements for an interactive and exciting experience as light particles and graphic elements dance following your steps.

Going beyond the traditional viewing-only exhibition, this immersive and interactive festival invites everyone to enjoy truly a special holiday experience.