A Souvenir to Keep Korea Close: The Souvenir Fair 2025 at DDP- VISITKOREA

- - A Souvenir to Keep Korea Close: The Souvenir Fair 2025 at DDP
    
    11/18/2025
    
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Source: Korea Tourism Organization

A wonderland of exciting K-goods, The Souvenir Fair!

Discover the world of K-souvenirsㅡfrom traditional and modern Korean products to local and global souvenirsㅡall in one place at The Souvenir Fair 2025, taking place at DDP Art Hall 1 & 2. With so many souvenirs on display and for experiences, the fair is nothing short of a trip through Korea’s different regions, allowing visitors to experience the many facets of Korean culture.

Marking its fourth year, the fair offers an exciting lineup of souvenirs, including the winners of the Global Popularity Award, selected by a panel that includes foreign judges, and the winners of the Innovative Award, which recognizes souvenirs that combine practical use with affordable pricing, highlighting both design and functionality.

Alongside the award ceremony, the fair creates a festive atmosphere where visitors and industry professionals can connect and network. Business-to-Business (B2B) matching and Business-to-Consumer (B2C) experience programs will offer invaluable insights for those pursuing business in souvenir marketing.

Visit The Souvenir Fair 2025 and discover Korea’s different regional specialties while taking home a special gift to remember.

The Souvenir Fair 2025
Venue: Dongdaemun Design Plaza (DDP) Art Hall 1 & 2
Address: 281 Eulji-ro, Jung-gu, Seoul (서울 중구 을지로 281)
Period: November 21 – 23, 2025 / Fri – Sat 10:00-19:00, Sun 10:00-18:00
Scale: 140 booths (souvenir makers, distributors, etc.)
Inquiries: The Souvenir Fair office +82-70-8804-3639 (Korean only)
Website: kto.visitkorea.or.kr/kor/souvenir (Korean only)