Last June, Gen.G Esports, Korea’s leading esports organization, unveiled a special space for gaming enthusiasts. Located right next to Dongdaemun Design Plaza (DDP), Gen.G GGX is a cultural complex that brings together high-end gaming equipment, Korean food, and gaming merchandise.

Gen.G GGX offers an optimized gaming environment with a PC zone featuring dedicated FPS seating, a dual monitor zone, and other premium gaming gear for a truly immersive gaming experience. The space also includes premium rooms and team rooms, perfect for enjoying console games such as Nintendo Switch or PlayStation with friends.

For visitors who get hungry while gaming, the complex has plenty of dining options. OTOKI G.ROUND, operated by K-Ramyeon giant Ottogi, serves pro players’ favorite menu such as bibimramyeon (ramyeon in spicy sauce) and kimchi fried rice. The community zone provides the perfect setting to watch World League games while enjoying K-food, highlighting Korea’s unique team cheer culture.

The space also features a photo zone and a merchandise store. Visitors can take photos with the adorable GGX mascot “GenRang” or snap four-cut photos with the frame of pro players. At the GGX Store, guests can shop for esports merchandise along with products from other leading gaming brands at a tax-free price. It is the perfect place to purchase souvenirs or upgrade gaming gear.

Unlike regular PC Bangs, Gen.G GGX offers a full K-culture experience with gaming, food, and merchandise—all in one place—making it a perfect spot for travelers who are gaming enthusiasts or those who want to experience daily Korean life.

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Gen.G GGX
Address: B3, Dundun Dongdaemun Branch, 264 Eulji-ro, Jung-gu, Seoul (서울특별시 중구 을지로 264, 던던 동대문점 지하 3층)
Operating hours: Open 24 hr (OTOKI G.ROUND and GGX Store 10:30-21:00) / Open year round
Inquiries: +82-2-6262-4288
Website: gengxperience.gg/en / Instagram @geng_ggx
** Book easily through GGX X Klook and enjoy perks like merchandise gifts and luggage storage.