Popular Korean chocolate snacks

As the Hallyu continues to captivate the world, interest in K-food keeps growing day by day. In particular, Korean snack exports last year hit an all-time high, proving their popularity overseas. Korean snacks are not only delicious, but also come in unique flavors and alluring package, and their cultural appeal linked to the Hallyu trend makes them a popular choice. When it comes to souvenir shopping, Seoul Station and Myeong-dong are the ultimate hotspots, with sales four times higher than anywhere else. With so many options available, here are our picks of the four hottest Korean snacks you would not want to leave Korea without.

1. Orion Bichobi

Bichobi snack on sale

Bichobi is a crunchy sandwich biscuit with a thick layer of smooth milk chocolate filling. With each bite, the thick densely packed chocolate melts in your mouth, bursting with sweetness with each crunchy bite. The sweet aroma of hazelnut further enhances the rich and deep flavors of the chocolate. The combination of the crunchy texture and the chocolate filling makes Bichobi a perfect snack to pair with coffee or milk. This treat is just as delightful in summer as you can freeze it and eat it like a refreshing ice cream sandwich.

Packaged Bichobi snack

Unwrapped Bichobi snack

Each package contains five individually wrapped snacks, making them easy to share with friends and family or carry for a quick treat. You can find them easily at Lotte Mart Zettaplex Seoul Station Store, Daiso, and other stores selling snacks at various tourist attractions. Some stores at popular tourist attractions also have Bichobi special edition, which comes with a traditional Korean character packaging. What could be a better gift than a delicious snack with cute traditional Korean character packaging?

2. Cheongwoo Chewy Chocochip Cookie

Chewy Chocochip Cookie

As the name suggests, the Cheongwoo’s Chewy Chocochip Cookie is a flavorsome treat with a unique chewy texture. The traditional Korean rice cake filling made with glutinous rice adds a touch of Korean tradition to this soft cookie, making it unique in both texture and flavor. With each bite, you can experience the chewy texture of rice cake and the cookie crumbs melting in your mouth, a delightful fusion of tradition and modern indulgence for your taste buds.

Cookie packaging

Unwrapped cookies

The cookie comes in a cute wrapping, featuring three adorable hamster characters: Chaltteokjji, Chokkojji, and Matitjji. Each package showcases a different character, adding a fun surprise to unwrapping each cookie. With its adorable design, unique texture, and a touch of Korean tradition, this snack is a must-buy from your Korea trip.

3. Nongshim Ppangbujang Chocolate Bread

Ppangbujang Chocolate Bread

Recently, Ppangbujang Chocolate Bread has been gaining popularity among international visitors, earning a spot on the “Must-buy” list of items from Korea. CU, one of the major convenience store chains, opened a Snack Specialty Store at Incheon International Airport in April 2024. Since the store’s opening until the end of the year, Ppangbujang Chocolate Bread was the second most popular snack, second only to Ppangbujang Salt Bread.

Ppangbujang Chocolate Bread packaging

Unwrapped Ppangbujang Chocolate Bread packaging

Ppangbujang Chocolate Bread is a small croissant-shaped chocolate snack that is as cute as it tastes. As soon as you open a bag of Ppangbujang Chocolate Bread, the irresistible sweet and savory aroma fills the air instantly, making your mouth water. The rich chocolate flavor, enhanced by a hint of bitter cocoa powder, keeps you coming back for more. Before you know it, you will find yourself staring at the empty bag, wondering how you finished it all.

4. Lotte Zero Chocolate Chip Cookie

Zero Chocolate Chip Cookies

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  Individually wrapped cookies

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  Unwrapped cookies

Staying on track with your diet does not mean you have to say goodbye to cookies. Lotte Zero Chocolate Chip Cookies are sugar-free, sweetened with alternatives like Erythritol and Maltito, which reduce calories while managing to deliver the sweetness you crave. Even the chocolate chips are sugar-free, so you can indulge without any worries. The cookies are not overly sweet, making them a popular gift option to health-conscious individuals as well as sweet lovers alike.

* This column was last updated in February 2025, and therefore information may differ from what is presented here. We advise you to check for updates before visiting.