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[K-Chicken Travel] Korea’s “Chicken Travel” of flavors and stories
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09/08/2026
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fried_chicken
Korean_cuisine
chicken
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- K-Chicken Travel began with the diversity.
- K-Chicken Travel is a gastronomical map that links chicken-based dishes with local tourism resources.
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“K-Chicken Hotspots” according to Koreans
: K-Chicken Travel began with input from Korean citizens.
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From food to region, from region to the world
: K-Chicken Travel creates value for gastronomical tourism by forging connections between food and regions.
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Discovering the flavors of K-Chicken
: The K-Chicken Travel map tells stories about chicken cuisine in 30 regions of Korea.
An increasing number of foreign tourists in Korea are traveling the country in search of unique examples of its cuisine. Now established as a form of competitive cultural content, food, or “Gastronomy tourism,” is becoming a primary reason to travel. This is leading to a need to improve culinary tourism content: in other words, provide not merely opportunities to try Korean food but experiences that link food with local culture in ways that are appealing to foreigners.K-Chicken Travel began with the diversity.K-Chicken (often referred to as simply “chicken” in Korean) is now one of Korea’s most beloved and recognized foods. What is often left out, however, is the vast spectrum of other chicken-based dishes. Chuncheon’s dakgalbi (spicy stir-fried chicken), Andong’s jjimdak (braised chicken), Sokcho’s dakgangjeong (deep-fried and braised chicken), Suwon’s tongdak (roasted whole chicken), and Daegu’s dakttongjip (chicken gizzards) each tell a delicious story of local history, culture, and peoples’ lives.K-Chicken Travel is a gastronomical map that links chicken-based dishes with local tourism resources.A journey in search of a delicious chicken dish often leads one to visit a traditional market or other local attractions, enjoy a festival or rural experience, or discover agricultural produce or culinary culture that can’t be found anywhere else. A single meal can be the starting point for discovering an entire region!
“K-Chicken Hotspots” according to Koreans
: K-Chicken Travel began with input from Korean citizens.
“My Favorite K-Chicken Hotspots,” an event for collecting chicken dishes and “chicken hotspots (restaurants or destinations),” was held from March through April. It received a whopping 2,700 submissions, including recommendations for well-known locations such as Suwon Chicken Street, Daegu Pyeonghwa Market’s Dakddongzip Street, and Andong Market’s Jjimdak Alley as well as regional specialties such as Taebaek’s mul dakgalbi (spicy chicken stew) and the “Dak course meal” of Haenam.
Feedback on the event was supplemented with recommendations from and on-site surveys by local governments as well as diverse local tourism resources (e.g. attractions, traditional markets, festivals, rural experiences).
K-Chicken Travel is not just a list of restaurants—it is a gastronomical tourism map formed by the unique characteristics and strengths of each region of Korea.
From food to region, from region to the world
: K-Chicken Travel creates value for gastronomical tourism by forging connections between food and regions.
Locally-grown agricultural produce (e.g. garlic, onions, tangerines) combine with chicken to become a signature local dish. These dishes can then be connected to farming, the restaurant industry, and tourism to form a new genre of gastronomical tourism that is much more than simply eating. It involves seeing, feeling, and learning through content that offers experiences of food-related tourism resources (e.g. breweries, traditional markets, rural experience villages, local festivals).
This is a boon for both tourists and the regions they visit that offers a richer, more diverse experience of Korea for the former and increased tourism-related consumption for the latter, ultimately creating a virtuous cycle where promoting the merits of local ingredients and dishes leads to the continued popularity of Korean cuisine and an increase in its export.
Discovering the flavors of K-Chicken
: The K-Chicken Travel map tells stories about chicken cuisine in 30 regions of Korea.
Use the K-Chicken Travel map to discover more about Korean-style chicken(K-Chicken). It’s a wonderful way to plan your entire trip around a chicken dish. Click on a city icon to find information not only on its unique chicken dish but also its local attractions, history, and culture.
What starts as curiosity about how chicken is cooked in a region can lead to a fascinating exploration of that region’s flavors and culture.
Need ideas on where to go in Korea for great chicken?
Set off on a K-chicken trip of your own by choosing any of the cities on the map!
For more information, click the link below: K-CHICKEN TRAVEL
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