Shopping is one of the main highlights of any trip to Korea, and duty-free shopping is the most convenient when it comes to picking up souvenirs and gifts all in one place before heading home. If you’re in search of foolproof ideas for last-minute souvenirs, look no further! VISITKOREA has put together a shopping list of 2026 popular items from SHINSEGAE Duty Free to make your shopping easier and more enjoyable. From health supplements to traditional treats, these picks are perfect for gifting or keeping for yourself. Don’t forget to take full advantage of VISITKOREA’s member-exclusive discount offer before your shopping spree!
JUNG KWAN JANG is one of Korea’s most iconic health brands, with a history spanning more than 120 years. Its lineup ranges from rich extracts made with premium six-year-old red ginseng to convenient stick packs for everyday use. Widely regarded as a premium gift, JUNG KWAN JANG is beloved around the world and stands as the No. 1 brand in the global ginseng market.
★ Recommended for: travelers looking for a meaningful health gift for parents, mentors, or loved ones, as well as anyone wanting a simple way to support their own wellness
BRICKSAND is a dessert brand that pairs distinctive design with rich, indulgent flavor, best known for its signature brick-shaped financiers. Crisp on the outside and soft on the inside, they strike a delicious balance between nutty almond flour and hazelnut butter. The brand also keeps things fresh with seasonal flavors and a rotating lineup throughout the year.
★ Recommended for: younger travelers with a taste for trendy, stylish desserts
- - Offer period: Available throughout 2026. The promotion may end earlier depending on in-store availability.
- - Locations:
- (Myeong-dong, Seoul) 11F, SHINSEGAE Duty Free Myeongdong 신세계면세점 명동점 11층
- (Incheon Int'l Airport) Terminal 1: SHINSEGAE Duty Free F&B Corner in the duty-free area inside the East Concourse (near Gate 11)
- - Show the memo below at the store when purchasing an eligible item to receive the discount on the spot.
- [Staff memo] (한국인 직원용 안내문구) 매장 방문 외국인 관광객이 이 페이지를 보여주면 12개입, 24개입 세트 상품에 한해 5% 할인가를 적용해주세요!
Grains Cookies specializes in premium handmade cookies centered on wholesome grains like oats, whole wheat, soybeans, and black sesame. Their soft texture and rich, buttery flavor make them a favorite for gifting, and the tin packaging—featuring an elegant Korean-inspired design—doubles as a keepsake box once the cookies are gone, a little bonus that adds to their appeal.
★ Recommended for: travelers looking for a tasteful gift for coworkers or friends
GUEM OK DANG brings a modern sensibility to yanggaeng, the traditional Korean sweet red bean jelly. Made without artificial additives and presented in elegant packaging, it’s a refined choice for special occasions. Available in flavors including red bean, chestnut, walnut, black sesame, and green tea, this treat is best enjoyed in thin slices so you can fully savor the character of each ingredient.
★ Recommended for: travelers looking for a classy gift with a distinctly Korean feel
ISAAC TOAST is a beloved toast chain with more than 800 locations across Korea. Much of its popularity comes down to its signature sauce, prized for its rich, savory depth. Drawing on that same culinary know-how, the brand has introduced three new fruit jams—kiwi, peach, and apple. Packed with chunky fruit pieces and a natural sweetness, they make for a memorable treat.
★ Recommended for: travelers who want to bring the flavors of Korean-style toast home
- Q. What should I look for when choosing gifts at a duty-free shop?
- A. For edible gifts, it’s best to choose items that are individually wrapped and hold their shape well during travel.
- Q. How long do Korean desserts keep at room temperature?
- A. It depends on the product. Among the items featured here, BRICKSAND stays fresh for up to two weeks at room temperature, while Grains Cookies can last up to four months. GUEM OK DANG recommends refrigerating its yanggaeng and enjoying it within two weeks.
- Q. Where can I find more information about SHINSEGAE Duty Free?
- A. Visit the SHINSEGAE Duty Free website to learn more about it.
Photo courtesy of SHINSEGAE DUTY FREE
