Shopping Like A Local
      • Special Souvenirs from Cheongju: A City of Tradition and Art

        • 12/04/2025

        • 351

          0

          0

  • If you want to see a different side of Korea, step outside Seoul and head to Cheongju, a city in Chungcheongbuk-do. Cheongju is where Jikji—the world’s oldest extant book printed with movable metal type—was produced. The city is also home to the Cheongju Craft Biennale, a major hub for contemporary crafts in Korea. Cheongju’s identity as a city of tradition and art is reflected in the souvenirs travelers can take home. Here are a few keepsakes that capture its storied heritage and artisanal spirit.

    Souvenirs That Capture Cheongju’s History and Art

    1. Crafts

    Cheongju is often called the “City of Crafts”, and crafts are central to the city’s cultural scene. It hosts the Cheongju Craft Biennale—the world’s first biennale dedicated to crafts—as well as the Korean Craft Museum. The Korean Craft Museum, in particular, offers a wide range of finely crafted works by local makers, including ceramics and accessories.

    Moon Jar / Mosi Plate / Dessert Bowl ⓒ Korean Craft Museum Shop

    Moon Jar (Tomo)Tomo’s Moon Jar offers a contemporary take on the gentle curves of Korea’s traditional moon jars. Made only with clay and glaze, it suits almost any space with its simple yet elegant beauty.

    Mosi Plate (Dito140) This tableware draws on mosi (ramie), a fabric traditionally used for summer clothing in Korea. It recreates the fabric’s characteristically open weave in a refined form, making any dish look elegantly plated.

    Dessert Bowl (HOON GLASS) Defined by an austere design and flowing curves, this clear glass dessert bowl embodies Cheongju’s signature sophistication. The collection also includes a range of pieces, from bowls to cups.

    2. Jikji Merchandise

    Cheongju is the birthplace of Jikji, the world’s oldest extant book printed with movable metal type. Printed in 1377 at Heungdeoksa Temple in Cheongju, Jikji predates the Gutenberg Bible by 78 years. Its significance is recognized by its inclusion in the UNESCO’s Memory of the World Register. Souvenirs inspired by Jikji can be found throughout the city.

    Jikji Bread ⓒ Maegadang Bakery / Jikji Scarf ⓒ KKAMAJONG

    Jikji BreadThis sweet bread is baked in the shape of movable type and stamped with the characters for “Jikji”, celebrating both the pleasure of a freshly baked treat and the legacy of Jikji. Made with locally grown “Cheongwon Life Rice” and no artificial additives, it is a popular, healthy snack. Choose from two fillings: sweet red bean paste or custard cream.

    Jikji ScarfThis scarf features motifs inspired by the pages and typography of Jikji. Elegant and understated, it’s an easy accessory to dress up or down.

    3. Traditional Korean Liquor

    Cheongju is known for its clean water and fertile land—ideal conditions for producing excellent rice and, in turn, exceptional traditional liquor. Thanks to local breweries, long-standing techniques and flavors have been kept alive, and travelers can still discover drinks that reflect the region’s nature, history, and artisanal spirit.

    Cheongju Sinseonju ⓒ Chungbuk Intangible Cultural Heritage Sinseonju / Pungjeong Sagye ⓒ Pungjeong Sagye

    Cheongju SinseonjuThis traditional liquor has been passed down in the Hamyang Park family for nearly 500 years. Designated Chungcheongbuk-do Intangible Cultural Heritage No. 4, Cheongju Sinseonju won the Grand Prize in the Traditional Korean Liquor category at the 2025 Korea Wine & Spirits Awards. It is made by fermenting and aging a blend of 10 herbs and aromatics, including ginseng, Korean angelica, and goji berry. The result is a layered profile with subtle sweetness and a smooth, savory aroma.

    Pungjeong Sagye This premium traditional spirit captures the four seasons of Cheongju, made with locally grown rice and handmade nuruk (a traditional fermentation starter). It comes in four styles: Chun (Spring; refined rice wine), Ha (Summer; fortified rice wine), Chu (Fall; unrefined rice wine), and Dong (Winter; distilled soju). Chun (Spring), in particular, was served as the official banquet drink for the 2017 Korea–U.S. Summit and received the Presidential Award in the Refined Rice Wine category at the 2021 Korean Sool Awards—the competition’s top honor.

    4. K-Beauty

    Chungcheongbuk-do, whose provincial capital is Cheongju, is a key hub of K-Beauty, home to nearly 280 manufacturers. The region’s cosmetics companies are known for their broad product range, backed by high-quality ingredients and technical expertise—making many of their items great souvenirs.

    NOTSEEBACK No. 7 Cleansing Wave Balm ⓒ CoSeedBioPharm / ROA O7 REPAIR MASK PACK ⓒ BEAUTEE COLLAGEN / TAKABATH Bubble Body Wash Pad ⓒ Pion-Tech

    NOTSEEBACK No. 7 Cleansing Wave BalmNOTSEEBACK’s No. 7 Cleansing Wave Balm is a convenient cleansing option for travel. A twist-up grinding mechanism dispenses the product as you rotate the top like a dial, for more hygienic use. It has also undergone skin-irritation testing, making it suitable even for sensitive skin

    ROA O7 REPAIR MASK PACK This mask pack features a fast-absorbing essence made with mineral-rich spring water from Cheongju and vitamin-rich sea buckthorn extract. Made with microfiber fabric, it is designed to be gentle on the skin.

    TAKABATH Bubble Body Wash Pad Powered by Otaka natural enzymes—fermented from naturally derived ingredients—TAKABATH Bubble Body Wash Pad gently buffs away dead skin cells while cleansing. It’s double-sided: one side for a bubbly massage lather, and the other for exfoliation.

    | Recommended Travel Spots

    1. Seongan-gil Fashion Street

    Seongan-gil Fashion Streetsits on the former site of Cheongjueupseong Walled Town and has long been at the heart of the city. Today, it’s the city’s most popular shopping street, lined with restaurants, cafés, cinemas, boutiques, and shops that draw a young crowd. At the center of the street stands the Iron Flagpole at the Yongdusa Temple Site, the only National Treasure located in Cheongju.

    - Address: 21 Sangdang-ro 55beon-gil, Sangdang-gu, Cheongju-si, Chungcheongbuk-do (충북 청주시 상당구 상당로 55번길 21)

     

    2. Culture Factory

    Culture Factory is a cultural complex housed in a renovated former tobacco factory. It’s home to the National Museum of Modern and Contemporary Art Cheongju and the Korean Craft Museum, cementing its status as Cheongju’s creative hub. The Museum Shop offers refined souvenirs inspired by Cheongju’s artistic tradition, including ceramics and accessories.

    - Address: 314 Sangdang-ro, Cheongwon-gu, Cheongju-si, Chungcheongbuk-do (충북 청주시 청원구 상당로 314)

     

    3. Seomun Market & Samgyeopsal (Pork Belly) Street

    Seomun Market is a great place to experience Cheongju’s local flavors and everyday food culture. Within the market, Samgyeopsal (Pork Belly) Street is the go-to spot for Cheongju-style pork belly, marinated in a soy sauce-based blend and served with a spicy, tangy green onion salad.

    - Address: 124 Seomun-dong, Sangdang-gu, Cheongju-si, Chungcheongbuk-do (충북 청주시 상당구 서문동 124)

     

     

    TIP. Making the Most of Cheongju



     

    1. C-SQUARE: Your base camp for exploring Cheongju

     

    ⓒChungbuk Cultural Foundation

    If you’ve just arrived in Cheongju and aren’t sure where to begin, stop by the newly opened C-SQUARE. This travel lounge offers a wide range of visitor services, including shopping tips and local information on transportation, accommodations, and restaurants. You’ll also find K-Beauty products made in Chungcheongbuk-do, luggage storage and delivery services, and multilingual information support. By taking a short survey or joining an event, you may receive a free MEET THE LOCAL hand cream inspired by Chungcheongbuk-do’s nature and local stories.

    - Address: 21 Sangdang-ro 55beon-gil, Sangdang-gu, Cheongju-si, Chungcheongbuk-do (충북 청주시 상당구 상당로 55번길 21)

     


    2. C-Pass: A one-stop pass for Cheongju

    For a more convenient and budget-friendly way to explore Cheongju, pick up a C-Pass—a local tourist pass. With C-Pass, you can enjoy free or discounted offers at cafés, restaurants, workshops, and other attractions around the city. It is available as a mobile pass or QR-code pass and can be purchased on Trip.com .

    • 1330 Korea Travel Helpline: +82-2-1330
    • 1330 Text Chat:https://m.site.naver.com/1rEid
    • (Korean, English, Japanese, Chinese, Russian, Vietnamese, Thai, and Indonesian)

    * This column was last updated in November 2025, and therefore information may differ from what is presented here. We advise you to check for updates before visiting.

* Content creation & related inquiries: Shopping & Accommodations Team