All About K-Fashion: MUSINSA’s Trending Items- VISITKOREA

- - All About K-Fashion: MUSINSA’s Trending Items
    
    10/14/2025
    
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If you’re into K-fashion, there’s one name you can’t miss—MUSINSA. Bringing together thousands of fashion, beauty, and lifestyle brands, MUSINSA began as an online community for sharing style inspiration and has grown into Korea’s most influential fashion platform. Explore globally loved brands and MUSINSA’s best-selling picks.
The Brands Everyone Loves
1. ILLIGO
ILLIGO embodies contemporary fashion with a refined, urban sensibility. The brand blends clean designs with vibrant colors to evoke a playful yet sophisticated mood. Drawing inspiration from music, film, and other cultural influences, ILLIGO incorporates graphic art and typography into its designs, creating a look that’s distinctly its own.
129 LOGO PATCH HOODED ZIP-UP ⓒILLIGO
The 129 LOGO PATCH HOODED ZIP-UP , one of ILLIGO’s signature pieces, adds an effortless, stylish touch to any outfit. The front “129” patch embodies the brand’s spirit, adding character to its minimalist design. With its clean silhouette and timeless colors, it’s a versatile staple for any wardrobe.
2. hieta
hieta, meaning “fine sand by the seaside” in Finnish, reflects the essence of its slogan—“Cool, Sensual, Effortlessly yours.” The brand offers refined bags that slip effortlessly into everyday life. Drawing inspiration from 1980s–90s French cinema and vintage archives, hieta captures a sense of timeless beauty with a modern touch.
Tina ⓒhieta
The Tina Hobo Bag, a signature piece from hieta, embodies the brand’s classic yet modern elegance. With soft curves that rest naturally against the body and vintage-inspired fringe accents on the outer pocket, it exudes quiet sophistication. The wide shoulder strap offers comfortable wear, while its warm, muted tones add a subtle highlight to any look.
3. LIKE THE MOST
LIKE THE MOST is a unisex streetwear brand driven by the belief that “what you love never fades.” The name LIKE stands for “Like, Infinite, Keen, Excellent”—reflecting the brand’s passion to create products that continually inspire desire.
Essential Peach Skin Balloon Over Hoodie ⓒLIKE THE MOST
The Essential Peach Skin Balloon Over Hoodie is one of LIKE THE MOST’s steady sellers. Its softly rounded balloon silhouette flows naturally from shoulder to sleeve, striking the perfect balance between casual cool and playful charm. Made from peach-skin fabric that feels velvety soft and cozy, it delivers effortless comfort with a refined, laid-back style.
4. Oddtype
Oddtype is a makeup brand that celebrates individuality in all its forms, offering new ways to express who you are. Through distinctive textures, colors, and applicator designs, it invites you to explore the creative joy of self-expression.
The Unseen Balloon Tint ⓒMUSINSA
The Unseen Balloon Tint gives lips a juicy, glassy sheen—perfect for a full, effortless over-lip look. I t smooths away fine lines and roughness, leaving lips plump, soft, and comfortable all day without stickiness. Its clear yet muted hues blend beautifully with any skin tone for a naturally radiant finish.
5. MUSINSA STANDARD
MUSINSA STANDARD is MUSINSA’s own brand, offering timeless essentials that define the foundation of everyday style—just as its name suggests. Crafted from premium materials with clean, versatile designs, it’s made for those who appreciate quality and simplicity that never go out of style.
25 F/W City Leisure Collection ⓒMUSINSA
The City Leisure Collection , launched for the F/W season, embraces the trend of blending outdoor functionality with everyday style. Designed for life between the city and the outdoors, it combines ease and sophistication in every piece. From waterproof jackets to cargo pants with generous pockets, the collection delivers practical comfort with a modern edge.
Recommended Stores
Musinsa Standard Myeongdong ⓒMUSINSA
The MUSINSA offline stores let shoppers experience a wide range of K-fashion brands once found only online. With multilingual brochures (English, Japanese, and Chinese) and an on-site instant tax-refund service, they provide a seamless shopping experience for international visitors.
1. MUSINSA Store Seongsu Daelim Changgo
Located in Seongsu, MUSINSA Store Seongsu Daelim Changgo occupies a renovated rice mill, now transformed into a stylish retail space. After browsing the store, visitors can check out exhibitions at the Daelim Changgo Gallery in the same building, or head to Seongsu-dong Café Street to enjoy popular K-desserts. With MUSINSA STANDARD Seongsu and the premium select shop MUSINSA EMPTY just around the corner, it’s the perfect spot to spend a leisurely day shopping and exploring
- Address: 74, Seongsui-ro, Seongdong-gu, Seoul (서울 성동구 성수이로 74)
2. MUSINSA Store Hongdae
Located in the heart of Hongdae—a hub of youth and creativity—MUSINSA Store Hongdae spans three floors, featuring brands once available only online. Connected directly to Hongik Univ. Station, the AK Plaza shopping mall offers a vibrant mix of lifestyle brands, restaurants, and entertainment, making it an ideal stop for a fun and comfortable shopping experience.
- Address: 164, Yanghwa-ro, Mapo-gu, Seoul (서울 마포구 양화로 164)
3. MUSINSA STANDARD Myeongdong
Situated in bustling Myeong-dong , Korea’s ultimate shopping district, MUSINSA STANDARD Myeongdong is the go-to destination for anyone looking to experience the K-shopping scene. Discover effortlessly cool essentials at reasonable prices, then step next door to Lotte Department Store Main Branch or Shinsegae Department Store Main Branch to finish the day with a luxury shopping spree.
- Address: 1F–3F, Myeongdong N Building, 90, Namdaemun-ro, Jung-gu, Seoul (서울 중구 남대문로 90 명동 N빌딩 1~3층)
TIP. Use the MUSINSA Global App
Before your trip to Korea, download the MUSINSA Global App in advance.
When you find an item you like in-store, you can use the app to check detailed product information in English or Japanese.
1330 Korea Travel Helpline: +82-2-1330
1330 Text Chat: https://m.site.naver.com/1rEid
(Korean, English, Japanese, Chinese, Russian, Vietnamese, Thai, and Indonesian)
* This column was last updated in October 2025, and therefore information may differ from what is presented here. We advise you to check for updates before visiting.