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      • [Seoul] Hongik University Street

        • 04/25/2024

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    Hongik University Street

    The vibrant heart of art and culture

    Road shop

    31, Wausan-ro 21-gil, Mapo-gu, Seoul

    The area surrounding Hongik University is vibrant, hosting various performances and diverse cultural festivals every day. Additionally, it provides an enjoyable shopping experience with a collection of flagship stores, brand shops, and unique boutiques. The Walking Street and Hongtong Street thoroughfares feature clothing stores with distinct personalities, allowing you to glimpse into Korea’s fashion trends. If you’re looking for versatile basic clothing at a reasonable price, check out Musinsa Standard in Hongdae, popular with the domestic Millennials and Gen Z. For trendy street fashion items, visit Thisisneverthat, often dubbed the Supreme of Korea. For those interested in globally popular character goods, visit the LINE FRIENDS Hongdae Flagship Store, where you can not only shop for cute character merchandise but also capture Instagram-worthy souvenir photos. Given the youthful vibe of the area, don’t miss the small-scale flea markets scattered around. Since many places might not accept card payments, carrying sufficient cash is advisable.

    Musinsa Standard Hongdae

    This flagship store of Musinsa Standard offers quality products at reasonable prices. You can buy men’s and women’s casual clothing, underwear, and other goods.

    Fashion/Miscellaneous

    B2-2F, 144 Yanghwa-ro, Donggyo-dong, Mapo-gu, Seoul

    +82-1644-2107

    Open all year round

    11:00~21:00
    Cash, Credit Card
    Tax-refund

    Style Nanda Flagship Store

    You can shop for clothing and cosmetic products from its beauty brand 3CE at the same time. On the third floor you’ll find the Pink Pool Café, with its all-pink interior, where you can take special photos.

    Beauty

    23, Wausan-ro 29da-gil, Mapo-gu, Seoul

    +82-2-333-9215

    Closed on day of Seollal/Chuseok

    11:00~22:00
    Cash, Credit Card
    Tax-refund

    LINE FRIENDS Hongdae Flagship Store

    A pop-up store that Line Friends fans must visit. It offers not only adorable merchandise but also enjoyable experiences, such as photo zones where you can take pictures with its popular characters.

    Hallyu Character Goods

    141, Yanghwa-ro, Mapo-gu, Seoul

    +82-2-322-9631

    Open all year round

    11:00~22:00
    Cash, Credit Card
    Tax-refund

    Thisisneverthat

    This is a store of Thisisneverthat, one of Korea’s leading street fashion brands. Their T-shirts, hoodies, and hats with the signature logo are particularly popular.

    Fashion/Miscellaneous

    1F-101, 32, Jandari-ro, Mapo-gu, Seoul

    +82-70-8817-0170

    Open all year round

    12:00~21:00
    Cash, Credit Card
    Not Available

    The Chaakan Hongdae Branch

    The flagship store of Chaakan Shoes is a destination for quality women’s footwear at great prices. Offering a wide range of options from winter shoes to loafers, flats, pumps, sandals, and sneakers, it allows customers to try on and purchase an extensive variety of styles.

    Fashion/Miscellaneous

    56, Wausan-ro 27-gil, Mapo-gu, Seoul

    +82-2-6080-6633

    Open all year round

    12:00~22:00
    Cash, Credit Card
    Not Available

    This page was last updated on December 31, 2023, and therefore information may differ from what is presented here. We advise you to check details before visiting.

* Content creation & related inquiries: Shopping & Accommodations Team