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      • [Seoul] Seongsu-dong Street

        • 04/25/2024

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    Seongsu-dong Street

    The dazzling transformation from industrial complex to urban glitz

    Road shop-

     

    101-1, Seongsui-ro, Seongdong-gu, Seoul

    Seongsu-dong, once a district densely packed with factories, has evolved into one of Seoul’s trendiest neighborhoods. The transformation has seen former factories repurposed into chic cafés and concept shops, making it a hub for emerging local designer brands and lifestyle stores. The district is also celebrated for hosting showrooms of domestic designers and pop-up stores from luxury and clothing brands, leading the way in the latest trends. ’Amore Seongsu’, a unique concept in beauty lounges, allows visitors to freely try out cosmetics. ‘YUN Seongsu’, a collaboration between eyewear experts and fashion designers, offers a distinctive service: providing glasses tailored to your vision in just 20 minutes, following an eye examination. For travel information and tailored tour guide, the Seongsu Tourism Information Center located within Seongsu Station is the go-to place, staffed by professional tour guides. To stay updated on the latest pop-up stores in Seongsu-dong, following the Instagram account of the local curator Zelepark is recommended.

    Gonggan Wadiz

    This space showcases products currently being funded on the crowdfunding platform Wadiz, featuring a variety of items including home appliances, fashion, food, beauty, and pet products.

    Hobby/Stationery

    7-1, Yeonmujang 1-gil, Seongdong-gu, Seoul

    +82-507-1334-3604

    Open all year round

    11:00~20:00 (Fri~Sat 11:00~21:00)
    Cash, Credit Card
    Not Available

    YUN Seongsu

    This uniquely designed space offers custom-made eyewear. Their in-store lab allows you to watch your glasses being made. They also provide accurate eye exams using a German optometry program before the glasses are crafted.

    Fashion/Miscellaneous

    1F, 66, Achasan-ro, Seongdong-gu, Seoul

    +82-1644-4371

    Open all year round

    11:00~21:00
    Cash, Credit Card
    Not Available

    Amore Seongsu

    Experience the products of Korea’s leading cosmetics company, Amore Pacific. This place provides various experiences, from the cleansing room to the beauty library, where you can try over 2,300 products.

    Beauty

    7, Achasan-ro 11-gil, Seongdong-gu, Seoul

    +82-2-469-8600

    Closed on Mondays

    10:30~20:30
    Cash, Credit Card
    Not Available

    OIMU

    Explore the showroom of Oimu, a lifestyle brand that reimagines old Korean objects like matches, erasers, and incense sticks. You’ll find stationery and small items recreated with original designs.

    Hobby/Stationery

    10, Yeonmujang 17-gil, Seongdong-gu, Seoul

    +82-2-3409-5975

    Closed on Mondays

    12:00~20:00 (Sat~Sun 12:00~19:00)
    Cash, Credit Card
    Not Available

    Happier Mart by oh, lolly day!

    Experience the products of ‘oh, lolly day!’ at this showroom. You can find a variety of products designed by the brand, from character-themed bags to notebooks, T-shirts, diaries, and more.

    Hobby/Stationery

    1F, 3, Yeonmujang-gil, Seongdong-gu, Seoul

    +82-2-466-1011

    Closed on 1st Monday of each month

    11:30~20:00
    Cash, Credit Card
    Not Available

    This page was last updated on December 31, 2023, and therefore information may differ from what is presented here. We advise you to check details before visiting.

* Content creation & related inquiries: Shopping & Accommodations Team