04/25/2024
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Road shop-
101-1, Seongsui-ro, Seongdong-gu, Seoul
Seongsu-dong, once a district densely packed with factories, has evolved into one of Seoul’s trendiest neighborhoods. The transformation has seen former factories repurposed into chic cafés and concept shops, making it a hub for emerging local designer brands and lifestyle stores. The district is also celebrated for hosting showrooms of domestic designers and pop-up stores from luxury and clothing brands, leading the way in the latest trends. ’Amore Seongsu’, a unique concept in beauty lounges, allows visitors to freely try out cosmetics. ‘YUN Seongsu’, a collaboration between eyewear experts and fashion designers, offers a distinctive service: providing glasses tailored to your vision in just 20 minutes, following an eye examination. For travel information and tailored tour guide, the Seongsu Tourism Information Center located within Seongsu Station is the go-to place, staffed by professional tour guides. To stay updated on the latest pop-up stores in Seongsu-dong, following the Instagram account of the local curator Zelepark is recommended.
This space showcases products currently being funded on the crowdfunding platform Wadiz, featuring a variety of items including home appliances, fashion, food, beauty, and pet products.
Hobby/Stationery
7-1, Yeonmujang 1-gil, Seongdong-gu, Seoul
+82-507-1334-3604
Open all year round
This uniquely designed space offers custom-made eyewear. Their in-store lab allows you to watch your glasses being made. They also provide accurate eye exams using a German optometry program before the glasses are crafted.
Fashion/Miscellaneous
1F, 66, Achasan-ro, Seongdong-gu, Seoul
+82-1644-4371
Open all year round
Experience the products of Korea’s leading cosmetics company, Amore Pacific. This place provides various experiences, from the cleansing room to the beauty library, where you can try over 2,300 products.
Beauty
7, Achasan-ro 11-gil, Seongdong-gu, Seoul
+82-2-469-8600
Closed on Mondays
Explore the showroom of Oimu, a lifestyle brand that reimagines old Korean objects like matches, erasers, and incense sticks. You’ll find stationery and small items recreated with original designs.
Hobby/Stationery
10, Yeonmujang 17-gil, Seongdong-gu, Seoul
+82-2-3409-5975
Closed on Mondays
Experience the products of ‘oh, lolly day!’ at this showroom. You can find a variety of products designed by the brand, from character-themed bags to notebooks, T-shirts, diaries, and more.
Hobby/Stationery
1F, 3, Yeonmujang-gil, Seongdong-gu, Seoul
+82-2-466-1011
Closed on 1st Monday of each month
This page was last updated on December 31, 2023, and therefore information may differ from what is presented here. We advise you to check details before visiting.