In celebration of the second year of 2023-2024 VISIT KOREA YEAR, the Korea Tourism Organization will open a grand-scale pop-up exhibition, “Korea Express Road” at Seoul HiKR Ground. Korea Express Road, running April 2 – May 12, was created with the idea of boarding a special express train to explore the full range of Korean content along the road.

The pop-up exhibition has different themes for each of HiKR Ground’s five floors: 2023-2024 VISIT KOREA YEAR, Fashion, Art, Travel & Lifestyle, and K-food & K-pop. K-pop fans will especially love the Hanbok Fitting Room (2F), where you can try on hanbok worn by K-pop idols and record your own music video. At the Music Station (5F), listen to the changes in K-pop from the top songs of every generation from the ‘60s to now.

Other attractions along the Korea Express Road include an Art Toy Exhibition (3F) by artist Coolrain, popular Korean lifestyle goods at the Korea Ranking Editorial Shop (4F), an interactive media art display of landmarks in Korea at the Street Museum (4F), and trying Korean snacks and treats like yakgwa (honey cookie) or dalgona (sugar candy) at the Dessert Shop (5F). Check the detailed floor guide before visiting so you can enjoy it all! Participants in the on-site stamp tour will be given a special souvenir!

Korea Express Road
Period: April 2 – May 12, 2024 / 10:00-19:00 (Closed Mondays)
Location: HiKR Ground, 40 Cheonggyecheon-ro, Jung-gu, Seoul (서울특별시 중구 청계천로 40)
Admission: Free
Connected events
- April 12 – Hanbok fashion show (area of Cheonggyecheon Stream)
- Fridays, April 19 – May 10: Flea Market (HiKR Ground)
Exhibition details
- 1F – 2023-2024 VISIT KOREA YEAR character display, HiKR Wall
- 2F – Modern hanbok exhibition & experience space, self-photo booth DON’T LXXK UP
- 3F – Hallyu art toy exhibition
- 4F – Pop-up exhibition space (Korean Art Station, Korea Ranking Editorial Shop, Coloring Experience, 2023-2024 VISIT KOREA YEAR billboard)
- 5F – Pop-up experience space (Dessert Shop, Music Station, 2023-2024 VISIT KOREA YEAR Gift Shop)