What is the fastest way to keep up with Korean trends? The answer lies in pop-up stores. Korea is a paradise for pop-up stores, with dozens opening every week. Pop-up stores attract visitors nationwide and even from abroad with limited edition merchandise, photo zones, and experiential events. In June 2026, new pop-up stores designed to captivate all five senses await, led by globally recognized franchises like Pokémon, Star Wars, and Harry Potter.
* Visitors are advised to check for updates before visiting as pop-up store schedules are subject to change.
#Character Pop-ups | 100% Must-get, character merch pop-ups
- ✔️ STAR WARS: ABOVE THE GALAXY (April 10 – June 28)
Take off to the STAR WARS galaxy from Seoul Sky
- B1-2 & 117-121F, 300 Olympic-ro, Songpa-gu, Seoul (서울특별시 송파구 올림픽로 300 지하 1, 2층, 117-121층) - ✔️ Pokémon Secret Forest (May 1 – June 21)
Meet Pokémon friends at Seoul International Garden Show
- 720 Seongsu-dong 1-ga, Seongdong-gu, Seoul (서울특별시 성동구 성수동1가 720) - ✔️ Metamong Playground (May 1 – June 21)
A pop-up store filled with shades of lavender featuring limited edition Metamongs (Dittos)!
- 9 Seongsui-ro 7ga-gil, Seongdong-gu, Seoul (서울특별시 성동구 성수이로7가길 9) - ✔️ Harry Potter Mahou Dokoro Pop-up Store (May 16 – June 14)
New Harry Potter merchandise and limited edition Butter Beer merch
- B1 Lotte World Mall, 300 Olympic-ro, Songpa-gu, Seoul (서울특별시 송파구 올림픽로 300 롯데월드몰 지하 1층) - ✔️ Toy Story Pop-up Store @Seongsu (May 23 – July 12)
A space that captures the essence of the Toy Story series
- 1-4F, 8-9 Yeonmujang 3-gil, Seongdong-gu, Seoul (서울특별시 성동구 연무장3길 8-9 1-4F)
#Fashion & Beauty #Accessories | The latest mood loved my Gen-Z
- ✔️ T Factory Seongsu Rental Camera (May 1 – June 18)
Rent vintage digital cameras, film cameras, and instant cameras on the spot
- B1, 7-1 Yeonmujang 1-gil, Seongdong-gu, Seoul (서울특별시 성동구 연무장1길 7-1 지하1층) - ✔️ Object Pop-up Store – Check-in Seoul (May 5 – June 30)
A select store filled with cute and adorable stationery
- Object Seogyo Branch, 13 Wausan-ro 35-gil, Mapo-gu, Seoul (서울특별시 마포구 와우산로35길 13 (서교동) 오브젝트 서교점) - ✔️ Mercedes-Benz Studio Seoul (May 19 – until further notice)
An exhibition inspired by the Mercedes factory
- XYZ Seoul, 73 Yeonmujang-gil, Seongdong-gu, Seoul (서울특별시 성동구 연무장길 73 XYZ SEOUL) - ✔️ MEDICUBE Pink GLow Tech Lounge (June 3-14)
Experience K-beauty devices and skincare products
- B1 Lotte Avenuelle Jamsil, 300 Olympic-ro, Songpa-gu, Seoul (서울특별시 송파구 올림픽로 300 롯데에비뉴엘 잠실 지하1층) - ✔️ MYSTERY AT THE GROOMS' (June 6-16)
An immersive exhibition that takes visitors to the world of Hermès
- DDP Art Hall 1, 281 Eulji-ro, Jung-gu, Seoul (서울특별시 중구 을지로 281 DDP 아트홀 1관)
#Collaboration | A special crossover between genres
- ✔️ RAIVE X Hello Kitty Pop-up Store in Seoungsu (May 16 – June 14)
A collaboration between K-fashion brand RAIVE and Hello Kitty
- 1F, 5 Yeonmujang 17-gil, Seongdong-gu, Seoul (서울특별시 성동구 연무장17길 5 1층) - ✔️ LE SSERAFIM X OSULLOC Collaboration Event @Yongsan (May 22 – June 21)
OSULLOC features beverage inspired by K-pop idol LE SSERAFIM
- Osulloc Tea House Yongsan Park Branch, 100 Hangang-daero, Yongsan-gu, Seoul (서울특별시 용산구 한강대로 100 오설록티하우스 용산파크점) - ✔️ aespa WEEK - LEMON DONUT Seongsu & Hongdae (May 30 – June 30)
Enjoy a special dessert inspired by the lore of K-pop idol aespa
- Seongsu Branch: 37-30 Yeonmujang-gil, Seongdong-gu, Seoul (서울특별시 성동구 연무장길 37-30)
- Hongdae Branch: 14 Wausan-ro 21-gil, Mapo-gu, Seoul (서울특별시 마포구 와우산로21길 14)
💡TIP. Major pop-up store venues nationwide
- • Shinsegae Department Store Centum City, Busan
The world's largest department store and the shopping landmark for global mega pop-ups
- Address: 35 Centumnam-daero, Haeundae-gu, Busan (부산광역시 해운대구 센텀남대로 35) - • Busan Connect Hyundai
An urban complex where Busan's local sensibility meets a hip lifestyle
- Address: 125 Beomil-ro, Dong-gu, Busan (부산광역시 동구 범일로 125) - • Daejeon Shinsegae Art & Science
The largest cultural shopping hub in the central region where science, art, and gastronomy meet
- Address: 1 Expo-ro, Yuseong-gu, Daejeon (대전광역시 유성구 엑스포로 1) - • Daegu Hyundai Department Store The Hyundai
An urban shopping space where K-content pop-ups, including K-pop and K-webtoons, primarily take place
- Address: 2077 Dalgubeol-daero, Jung-gu, Daegu (대구광역시 중구 달구벌대로 2077)
