- Discover traditional Korean craftworks reimagined through the universe of CookieRun, a global IP loved by over 300 million fans worldwide
- Experience interaction with each artwork through cutting-edge interactive media art, as the message expands throughout the entire space
- Special invitation event for 10 VISITKOREA members

If you are visiting Gyeongbokgung Palace or strolling through the historic streets of Jongno or Gwanghwamun, this is one of the most extraordinary cultural experiences in Korea you won’t want to miss.

In the heart of Insa-dong, a blockbuster-scale exhibition unfolds where centuries-old Korean traditional craftsmanship meets state-of-the-art media art. This special exhibition is presented by “CookieRun: Kingdom,” a global IP game beloved by more than 300 million players worldwide.

This is more than an exhibition. It is a remarkable moment where Korea’s past and digital future intersect. Whether you are interested in traditional Korean culture, exploring K-culture, or seeking a unique experience in Seoul, this exhibition is an unmissable cultural destination.

#Traditional Korean Craftworks Combined with Interactive Media Art

Titled “CookieRun: Kingdom Art Project – Legacy of the Kingdom,” this special exhibition showcases 10 traditional craftworks created by master artisans recognized as Korea’s Intangible Cultural Heritage. From mother-of-pearl lacquerware to time-honored techniques passed down through generations, beloved characters have been newly reinterpreted through the living hands of master artisans.

Spanning 2,800㎡ across 12 immersive spaces, the exhibition takes over the entire Ara Art Center in Insa-dong—from the ground floor to four basement levels. More than a display of artworks, it expands the emotional impact of each piece through interactive media art, allowing visitors to experience traditional Korean craftsmanship not as heritage confined behind museum glass, but as a living culture that continues to breathe and evolve.

# Special Invitation Event for VK Members

VISITKOREA and CookieRun: Kingdom are hosting a special complimentary invitation event exclusively for VK members. A total of 5 teams (2 tickets per team, 10 tickets in total) will be selected through a random drawing to receive a special admission package for the exhibition free of charge. Winners may collect their special admission bands at the 1st-floor ticket booth of Ara Art Center after verification of their name and passport.

Even if you are not selected, a foreigner-exclusive K-Traditional Goods Package is available for purchase via GetYourGuide. The package includes an exhibition admission band, a poster, and a handcrafted wooden norigae made by a traditional Korean mask artisan—making it a meaningful souvenir for international visitors who wish to commemorate their special exhibition experience in Korea.

▶ View GetYourGuide.com Package Details (Link)

VISITKOREA Member Invitation Event

• Prize: Invitation Ticket to “Legacy of the Kingdom” (Special Band)
• Number of Winners: 5 teams (2 tickets per team / Regular price: 45,000 won per ticket)
• Application Period: March 9-15, 2026
• Winner Announcement: March 17, 2026 (Tue) on the VISITKOREA Travel News
• Visit Period: Until April 12, 2026 (Sun), Daily 11:00-20:00 (Last admission at 19:00)

* Please note: Winners who fail to attend without prior notice (No-show) may be excluded from future VISITKOREA event drawings. Please apply only if you are able to attend.

Important Notes

• This event is open to foreign nationals only and requires a valid passport.
• Winners will receive a separate notification email from the event operator (Devsisters Corp.) at [email protected].
• VISITKOREA is not responsible for failure to receive the notification email due to personal reasons (e.g., dormant accounts, spam filters).
• Winner information will be shared with the event operators entrusted by the Korea Tourism Organization. Personal information will be deleted after a designated retention period following the event. (Event Operation: UNIESS INC., Devsisters Corp.)
• Event details are subject to change without prior notice.