06/02/2026
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KBF Beauty House is the festival’s signature experiential space, where visitors can explore the latest K-beauty trends firsthand. From makeup and hair styling to wellness and medical beauty, discover a great variety of K-beauty experiences guided by industry professionals. Enjoy a unique K-beauty lifestyle experience available only in Korea—all in one place.
KBF Information Desk (Festival Information & Promotion)
AI-Based Self-Beauty Diagnosis Experience (Personal Color)
Themed K-Beauty Brand Curation Experience Booths
① KBF-Curated K-Beauty Brand Booths
② Hair (Scalp Diagnosis & Hair Consulting Using AI Mirrors)
③ Makeup (Idol Makeup Demonstrations & Point Makeup)
④ Wellness (Customized Cosmetics Manufacturing & Posture Correction Massage)
⑤ Traditional Herbal Medicine (Scented Sachet Making & Natural Mist Formulation)
• Medical Beauty (Beauty Device Experience)
⑥ Fashion (Custom T-Shirt Printing & Fashion Styling)
⑦ Photo Zone
K-Beauty & Wellness 1:1 Master Class →
1:1 class programs for international tourists, including makeup, nail care, and traditional accessory making