2026 Korea Beauty Festival Overview- VISITKOREA

KBF Special Promotion

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KBF Special Promotion

- - 2026 Korea Beauty Festival Overview
    
    06/02/2026
    
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2026 Korea Beauty Festival
2026 Korea Beauty Festival
Festival Overview
Event Name

2026 Korea Beauty Festival

- All About Beauty : Curated by KBF

About the Festival

Begin your most beautiful moments in Korea at the Korea Beauty Festival (KBF)!

From K-Beauty and medical tourism to wellness experiences, KBF is Korea's premier global beauty and tourism festival, bringing together expertly curated beauty travel experiences from across the country.

Discover a wide range of programs, including beauty classes, styling experiences, wellness activities, and exclusive promotions with global OTA partners.

Experience the beauty of Korea—only at KBF.

Organizer

Hosted by the Ministry of Culture, Sports and Tourism
Organized by the Korea Tourism Organization

Dates

June 24 – September 30, 2026

Programs

KBF Opening Night : 5F, HiKR Ground

KBF Connection Day : Dynasty Hall, The Shilla Seoul

KBF Experience : HiKR Ground (Outdoor Plaza, 4F & 5F)

KBF Special Promotions : Online Special Pavilion via Global OTA Platforms
Featured Programs

KBF Opening Night

The official opening event of the Korea Beauty Festival, bringing together leaders from the beauty, tourism, and cultural sectors, along with invited global guests.

Date June 24, 2026
Venue 5F, HiKR Ground

KBF Experience

Interactive K-beauty, wellness, and lifestyle experiences, featuring immersive programs and pop-up events.

Dates June 24 – July 19, 2026
Venue HiKR Ground (Outdoor Plaza, 4F & 5F)

KBF Connection Day

A business networking program for beauty brands, buyers, media representatives, and tourism industry professionals.

Date June 24, 2026 | 1:00 PM–5:00 PM
Venue Dynasty Hall, The Shilla Seoul

KBF Special Promotions

Exclusive KBF promotions and curated travel offers in partnership with leading global OTA platforms.

Dates June 25 – September 30, 2026
Venue Online Special Pavilion via Global OTA Platforms

* Content creation & related inquiries: Medical & Wellness Team

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