Whether they are an international guest visiting Korea or a local tourist from out of town, palaces are the first place people head to when visiting Seoul. Seoul was the capital of the Joseon Dynasty, which lasted for 600 years, so you can see the palaces of kings that have stood throughout the ages. Standing tall in the middle of the modern, dynamic Gwanghwamun area full of skyscrapers, Gyeongbokgung Palace is a striking contrast. It is one of the five Joseon-era royal palaces standing within the four gates of Seoul. Other palaces include the Deoksugung Palace, the UNESCO World Heritage Site of Changdeokgung Palace, Changgyeonggung Palace, and Gyeonghuigung Palace. On a nice day, it's not uncommon to see tourists dressed up in hanbok (traditional Korean clothes) and taking pictures at the palace.
But all this is not to say that Seoul only has historic sites. Seoul’s most notable strength as a tourist site is that it allows you to enjoy nature, such as mountains and rivers. Many major cities worldwide are formed around rivers, such as London’s Thames or Paris’ Seine, but not many are as big as Hangang River. Indeed, the Thames is about 265m in width, while the Hangang River’s width is 1km. The river is also home to parks and waterside facilities like Yeouido, Banpo, Ttukseom Island, and Nanji Hangang Park, which allow you to get the most out of Hangang River’s charms.
Want to see a more modern landmark? Head to Dongdaemun Design Plaza (DDP). Designed by Iraqi-born architect Zaha Hadid, it looks like something out of the world of the future, with no straight lines or walls between the exterior and interior. The DDP comprises a museum, a lounge, and shops for souvenirs. All these show that Seoul is a dynamic and colorful place where traditional and modern, natural and artificial landmarks meet in one place.
These lifestyle products, inspired by Seoul’s landmarks, make perfect gifts. Some of them even integrate traditional Korean crafts into their production, such as najeon, brilliant mother-of-pearl and lacquer products dating back to Goryeo period. Najeon furnitures and objects began to be widely used in Joseon period.
 | SEOUL MOTHER-OF-PEARL TRAY Najeon (mother-of-pearl craft) techniques are used to inlay the Seoul Mother-of-pearl Tray with Seoul landmarks like the Lotte World Tower, N Seoul Tower, and the statue of Admiral Yi Sun-sin, along with the leaves of ginkgo, Seoul’s city tree. The tray is colorful and luxurious, with silver and white mother-of-pearl inlays representing the Hangang River and a green background inspired by Namsan Mountain. The trays can be put to use when drinking tea or serving snacks.
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 | B-SIDE DDP INCENSE WARMER This incense warmer is inspired by the experimental design of Seoul’s Dongdaemun Design Plaza (DDP). The design indeed recreates the defining features of the DDP, such as flowing curves and steel materials. You can use it as an incense warmer or a desktop decoration.
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Run by the Korea Tourism Organization, HiKR GROUND is intended as a playground for global tourists that present a hello (Hi) from Korea (KR). It is a hip K-Culture playground that includes K-Wave event spaces, special exhibition halls, and experience zones.
