Chungcheongbuk-do Province is a landlocked region located at the very center of the Korean Peninsula. It borders Gyeongsangbuk-do to the east, Gyeonggi-do and Chungcheongnam-do to the west, Gangwon-do to the north, and Jeollabuk-do to the south. The name “Chungcheong” comes from Chungju and Cheongju. In ancient times, the region was contested fiercely between the three kingdoms of Baekje, Goguryeo, and Silla.
The fact that most railways and road networks built after modernity pass through the Chungcheongnam-do Province ensures that the area’s nature is well-preserved. The region is also notable for its lakes, which translate to freshwater fish for gourmands. Each region has a specific local specialty, such as rice, jujube, chili pepper, napa cabbage, corn, grape, and apple. Jecheon is famous for its medicinal herbs, while Chungju is a prolific producer of apples. Yeongdong is famous for grapes, Boeun for jujube, and Jeungpyeong for ginseng. Eumseong and Goesan have many chili pepper farms, while Danyang dedicates considerable effort to garlic farming.
The region is also rich in things to see, from the Cheongnamdae Presidential Villa to National Museum of Modern and Contemporary Art Cheongju, which is housed in a remodeled tobacco plant; Chojeong Haenggung, a place where kings of Joseon would go to convalesce; Goesan’s valleys, popular in the summertime; and Jungangtap Pagoda and Uirimji Reservoir, which speak to the history of the Three Kingdoms period. Songnisan Mountain, which houses the thousand-year-old Buddhist temple, Beopjusa Temple, and Woraksan National Park are not to be missed as well.
Boeun is located on a basin in a valley on the southwestern side of Songnisan Mountain. Because of climate and soil conditions in the region, Boeun’s jujube cultivars have excellent flavors. Joeunga is the first company in Korea to specialize in jujube desserts, which are made using the company's signature jujube paste.
 | JOEUNGA JUJUBE BREAD WITH SWEET RED BEAN FILLING This bun is filled with sweet red bean paste and the deep flavor of jujube. Its taste is simply one-of-a-kind. The bun itself is fluffy and soft and goes very well with a cup of jujube tea.
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 | JOEUNGA JUJUBE AND WALNUT PIE This walnut pie, crispy on the outside and moist inside, is also filled with jujube. As such, it delivers a denser, more luxurious flavor than standard walnut pie. The packaging is not very large, so it can easily fit into your luggage.
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