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      • A Must for Your Korea Trip: K-Pharmacy Shopping

        • 09/21/2026

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    A Must for Your Korea Trip: K-Pharmacy Shopping

    Discover K-pharmacies and the must-have items that have become an essential stop

    Contents
    • Korea's Newest Shopping Destination: K-Drugstores
    • Popular OTC Picks Known as 'Pharmacy Must-Haves'
    • K-Beauty Finds You Can Only Get at the Pharmacy
    Did you know pharmacies have become one of the must-visit stops on a trip to Korea? Riding the K-beauty wave, they've evolved into destinations where medicine, functional cosmetics, and wellness products all come together under one roof.

    Want to tackle a skin concern, or just feel healthier overall? Stop by a pharmacy on your next trip and find the products that are right for you.
    Here's a roundup of the top pharmacies in downtown Seoul, along with the local favorites they carry.

    [EVENT] K-Pharmacy Promotion

    Visiting Korea? Shop for K-Beauty products and health supplements at pharmacies and enjoy special benefits! (Event period: through Dec. 31, 2027 (KST))

    Korea's Newest Shopping Destination: K-Drugstores

    Korea's K-drugstores have evolved from simple places to buy medicine into spaces where you can experience a whole new lifestyle. Browse health and beauty products in a sleek, spacious setting, and even build your own custom supplement blend.

    Here are trendy pharmacies you can easily visit in Seoul's popular Hongdae, Seongsu, and Jonggak areas.
    Places to Visit

    Berry New Pharmacy (Hongdae)

    Berry New Pharmacy (Hongdae) img1 Berry New Pharmacy (Hongdae) img2
    Berry New Pharmacy sits right by Exit 8 of Hongik Univ. Station (Line 2), an easy stop on any itinerary. It stocks everything from OTC medicine to specialized skincare and health supplements, so you can get all your pharmacy shopping done in one place. English, Chinese, and Japanese interpretation, plus personalized consultations, make it especially convenient for international visitors.
    It's open until midnight, so swing by anytime while you're exploring Hongdae and get a taste of the K-drugstore trend.
    Berry New Pharmacy (Hongdae)

    Address | 1F, 12 Yanghwa-ro 18-gil, Mapo-gu, Seoul
    Hours | Daily 9:30 AM – 12:00 AM

    Notes
    ※ A 2-minute walk from Exit 8 of Hongik Univ. Station (Line 2)
    ※ Zero Pay and mobile payments accepted / Tax refund service available
    Places to Visit

    Optima Wellness Museum Pharmacy (Seongsu Branch)

    Optima Wellness Museum Pharmacy (Seongsu Branch) img1 Optima Wellness Museum Pharmacy (Seongsu Branch) img2
    The Seongsu Branch of Optima Wellness Museum Pharmacy leads the wellness pharmacy trend, true to its name and its signature slogan, 'Wellness, Before Illness.' Step inside the sleek, three-story standalone building and you'll find medicine and health supplements alongside a wide range of K-dermocosmetic brands. It's a one-stop shop for health and beauty alike. Depending on your needs, you can also get personalized advice and hands-on product recommendations from professional pharmacists.
    Curious about the experience-driven K-drugstore that's become Seongsu's newest landmark? Pay a visit!
    Optima Wellness Museum Pharmacy (Seongsu Branch)

    Address | 1F–3F, 48 Seongsuil-ro 4-gil, Seongdong-gu, Seoul
    Hours | Daily 10:00 AM – 10:00 PM

    Notes
    ※ A 6-minute walk from Exit 4 of Seongsu Station (Line 2)
    ※ Zero Pay and mobile payments accepted / Tax refund service available
    Places to Visit

    Optima Wellness Museum Pharmacy (Jonggak Branch)

    Optima Wellness Museum Pharmacy (Jonggak Branch) img1 Optima Wellness Museum Pharmacy (Jonggak Branch) img2
    The Jonggak Branch of Optima Wellness Museum Pharmacy sits in the heart of Seoul, right where Jongno's office district meets Cheonggyecheon Stream. Its calmer atmosphere makes it easy to browse health supplements and a curated selection of cosmetics. Staff offering real-time interpretation are always on hand to help with your shopping.
    Optima Wellness Museum Pharmacy (Jonggak Branch) img1 Optima Wellness Museum Pharmacy (Jonggak Branch) img2

    Tip. Build your own custom supplement pack!

    Fill out a short health questionnaire and get personalized supplement recommendations based on a 1:1 consultation with a pharmacist. If you'd like, they'll even pre-portion your purchased products into single servings through the 'custom supplement packing' service, DO NOT miss it!
    Optima Wellness Museum Pharmacy (Jonggak Branch)

    Address | B2, 41 Cheonggyecheon-ro, Jongno-gu, Seoul
    Hours | Daily 10:00 AM – 9:30 PM

    Notes
    ※ A 1-minute walk from Exit 6 of Jonggak Station (Line 1)
    ※ Zero Pay and mobile payments accepted / Tax refund service available

    Popular OTC Picks Known as 'Pharmacy Must-Haves'

    Discovering the pharmacy items locals swear by can be one of the best surprises of your trip. We've rounded up products that have won over Koreans, a nation that cares deeply about both beauty and wellness, and are now gaining word-of-mouth buzz among visitors too. Reasonably priced, these OTC picks also make thoughtful gifts for the people back home.
    Must-Buy Items

    Dermagram PDRN Cream

    Dermagram PDRN Cream img
    A must-try from Korea's lastest travel trend: Pharmacy Skincare Shopping. Dermagram PDRN Cream, from long-trusted Korean pharma brand Chong Kun Dang, is an over-the-counter (OTC) treatment cream that helps skin heal and regenerate faster. Its key ingredient, PDRN, is derived from salmon DNA, which is remarkably similar to human DNA. It is refined through a patented process into a low-molecular, high-purity form that absorbs deep into skin fast. Whether your skin's irritated or just needs quick relief after a long trip, try this one up at a closest pharmacy.
    Must-Buy Items

    Dong-A Pharmaceutical Noscarna Gel

    Dong-A Pharmaceutical Noscarna Gel img
    Noscarna Gel, from leading Korean pharmaceutical company Dong-A Pharmaceutical, is designed to make caring for post-acne scars simple. Its triple-complex formula of heparin sodium, allantoin, and dexpanthenol helps treat scars effectively and cleanly. A longtime favorite at Korean pharmacies, it's worth a look if scarring is one of your skin concerns.
    Must-Buy Items

    JW Pharmaceutical Eye Angel Toktok Eye Drops

    JW Pharmaceutical Eye Angel Toktok Eye Drops img
    Meet Eye Angel Toktok Eye Drops, a single-use formula from Korean pharmaceutical company JW Pharmaceutical. Formulated with trehalose, it works to ease dry, tired eyes, and it's gentle enough to use even while wearing contact lenses. Whether it's hours spent on your phone and computer or eyes worn out from a long day of travel, this one-time-use drop is easy to carry and simple to reach for whenever your eyes need a little care.

    K-Beauty Finds You Can Only Get at the Pharmacy

    If you're planning a trip to Korea, don't miss the K-beauty items you can find at pharmacies. Many dermocosmetic brands that lead with proven ingredients and function have set up shop right inside pharmacies. If you're after something more clinical than your average cosmetics, add these items to your shopping list.
    Must-Buy Items

    Juvelook PDLLA Advanced Protecting Cream

    Juvelook PDLLA Advanced Protecting Cream img1 Juvelook PDLLA Advanced Protecting Cream img2
    This functional cream from Juvelook is formulated to brighten skin and reduce the look of wrinkles. It contains a proprietary ingredient that supports collagen production and improves overall skin condition. It's especially effective at calming skin left sensitive by heat or physical stimulation after treatments. Having passed primary irritation testing for sensitive skin, it suits virtually any skin type. Looking for a functional product for your everyday morning-and-night routine? Put Juvelook's cream on your list.
    Must-Buy Items

    Luoncell Cellbiome Essence

    Luoncell Cellbiome Essence img1 Luoncell Cellbiome Essence img2
    Luoncell is a dermocosmetic brand from Dongkook Pharmaceutical, one of Korea's respected pharmaceutical companies. Built on a base of 73% Cellbiome, containing roughly 800 million extracellular vesicles, or exosomes, it helps strengthen the skin barrier and improve elasticity and hydration. Vegan-certified and tested for primary skin irritation (low-irritant), it's one you can trust. It's a first-step essence, meant to be used right after cleansing, and a solid pick for anyone who wants firmer, healthier-looking skin.

    Where the joy of shopping meets a healthy lifestyle, K-pharmacies offer a whole new side of Korea to discover. Take your time finding the products that are just right for you, with drugstore items and K-beauty all in one place, it's an interesting experience you'll remember long after the trip ends. We hope you'll find your own 'holy grail item' at a K-drugstore, one that keeps you healthy well beyond your trip.
    1330 Korea Travel Helpline: +82-2-1330
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    Last updated: September 2026. Information may be subject to change. Please check official sources before visiting.
* Content creation & related inquiries: Shopping & Accommodations Team