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DIY Your Way: Korea's Custom Shopping Trend
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03/31/2026
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DIY Your Way: Korea's Custom Shopping Trend
From Dongdaemun to NYUNYU, explore Korea's hottest custom shopping spots on the rise!
Get creative and DIY while you are here.Contents
- Dive into DIY Shopping at Dongdaemun Shopping Complex!
- The 'IT' Custom Shopping Spots Right Now
- Must-See Heritage Keycap Souvenirs #TheHyundaiSeoul
Have you heard of the latest trend among younger generation in Korea, 'bol-kku' (pen + decorating)?
Short for 'pen decorating', bol-kku is all about expressing your personal style, transforming everyday items with stickers, keyrings and fun accessories! From keycaps to pouches, discover Korea's customization trend right now. Check out the must-visit spots where you can create something truly your own!Dive into DIY Shopping at Dongdaemun Shopping Complex!
Dongdaemun, the heart of Korea's fashion scene, is packed with wholesale clothing buildings and is famously known for its late-night shopping. Recently, the 5th floor has become a hotspot thanks to the booming customization trend. The materials section on the 5th floor is especially popular, drawing in international visitors looking for affordable DIY items.
Here's a quick guide to must-visit shops and helpful tips!Where to Go
Dongdaemun Shopping Complex
Dongdaemun Shopping Complex is made up of four sections—Buildings A, B, C, and N—with over 4,000 shops selling fabrics, ribbons, buttons, traditional hanbok materials, and more.
In particular, 5th floor, home to accessories, stationery, and toy materials have gone viral on social media, attracting not only young locals but also international visitors. With so many shops and maze-like layout, it is easy to get lost. So if you find a store you like, be sure to note down the shop number!
Uijin (Building A, #5096)
Pen-decorating supplies, with stationery, plush items, chains and keyring matierals.
Dodohara (Building A, #5120)
Offers a wide variety of embroidered patches and fabric items like pouches. Perfect for making trading card holders or K-style fan merchandises.
Dongdaemun153 (Building A, #517)
Trendy keyboard customization parts and adorable keycap, keyring items with fun, pop-style designs.From handmade lovers to K-pop fans looking for personalized merch, and even families visiting with kids! Dongdaemun attracts all kinds of creative shoppers.
Why not create your own one-of-a-kind Korean souvenir here?TIP. Dongdaemun Shopping Tips
- 1-2 minute walk from Dongdaemun Station (Line 4) Exit 9
- Recommend to visit before 3PM on weekdays to avoid the crowds
- Many shops offer extra discounts for cash payments
- Enter through the main gate, take the elevator in Building N (on the right), go up to 5th floor, then to Building A
Location | 5F, 266 Jong-ro, Jongno-gu, Seoul
Hours | 09:00-19:30 (Hours may vary by store)Seoul's 'IT' Custom Shopping Spots Right Now
Where to Go
Seongsu NYUNYU LAB+
NYUNYU, a must-visit lifestyle shop for travelers in Korea, is known for its wide range of cute and afforable accessories and bags to socks and clothing.
Now, their Seongsu location has opened a brand-new custom studio, NYUNYU LAB+
After browsing the fun eyewear section on the 1st floor, head down to B1 to discover the custom zone. Here you can decorate pens, combs and mirrors using a variety of colorful beads, perfect for creating something uniquely yours!
A quick tip, popular materials may sell out quickly. Visit early if you have something specific in mind!
Location | B1-3F, 89 Yeonmujang-ro, Seongdong-gu, Seoul
Hours | 10:00-23:00Notes
Tax refund available on 4F / 10-minute walk from Seongsu Station Exit 3Where to Go
Myeongdong MIMILINE
One of the hottest custom shopping destinations in Myeongdong right now - MIMILINE!
From adorable accessories and clothing to a wide range of DIY items, it definitely is a place where you can enjoy both browsing and creating.
What makes MIMILINE special is its custom patch corner where you can mix and match a variety of patches to decroate straps, pouches, eco-bags and more in your own style!
A do-not-miss spot if you are vibing with the trending customization here in Korea.
Location | 2F-4F, 123 Toegye-ro, Jung-gu, Seoul
Hours | 09:00-23:00Notes
Tax refund available on 4F / 1-minute walk from Myeongdong Station Exit 7Must-See Heritage Keycap Souvenirs #TheHyundaiSeoul
Where to Go
THE HYUNDAI PRESENT
Located on the 5th floor of The Hyundai Seoul, the largest department store in Seoul, THE HYUNDAI PRESENT offers a curated selection of unique K-goods inspired by Korean tradition and aesthetics. The Service Lounge on the 6th floor offers tax refund as well.
Location | 5F, The Hyundai Seoul 108 Yeoui-daero, Yeongdeungpo-gu, Seoul
Hours | Mon-Thu 10:30-20:00 Fri-Sun 10:30-20:30Notes
Tax refund available on 6F at the Service Lounge / 8-minute walk from Yeouinaru Station Exit 1The 'c.e.dot Korean Beauty Dancheong Keyboard Keycaps' available at THE HYUNDAI PRESENT feature traditional Korean dancheong patterns, vibrant multicolored designs used in wooden architecture.
These keycaps are recognized for their cultural value, winning an award at the 2024 Korean Tourism Organization Souvenir Contest. Discover the stylish and meaningful traditional Korean aesthetic items at THE HYUNDAI PRESENT or through the official website (Click).
➊ [heendy x c.e.dot] Keycap Keyring_Dancheong heendyB*Exclusively at THE HYUNDAI PRESENT
➋ c.e.dot Korean Beauty White Dancheong Keycap
➌ c.e.dot Korean Beauty White Dancheong KeyboardFrom choosing your own materials to crafting your own final piece, Korea's customization trend is becoming a fun and meaningful way to make your trip even more special.
Why not create your own while you are here?1330 Korea Travel Helpline: +82-2-1330
1330 Text Chat: https://m.site.naver.com/1rEid
Available in Korean, English, Japanese, Chinese, Russian, Vietnamese, Thai, IndonesianLast updated: March 2026. Information may be subject to change. Please check official sources before visiting. -
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