From thin marshmallow layers that stretch with every pull to fillings packed edge to edge, Dubai-inspired desserts have built their fame on pure visual impact.
How far can the trend go?
Here are the Dubai-sweets currently going viral on social media.
Type of Dessert
Dubai Chewy Cookie
With its textbook pistachio-to-kadayif ratio, this version helped fuel the buzz on X.
The nutty richness of pistachio meets soft, chewy marshmallow for a combination that just hits.
The craze earned a nickname, 'Du-keting' (Dubai + Ticketing) as weekly online drops sell out within minutes.
Type of Dessert
Dubai Bungeoppang (Fish-Shaped Bun)
Familiar with bungeoppang, Korea's iconic winter street snack? Traditionally filled with red bean or custard and baked in a fish-shaped mold, this classic has also joined the Dubai wave.
The Dubai version is packed with pistachio and kadayif, then coated in a glossy layer of chocolate over its crisp shell. It is a distinctly Korean twist on the trend — and one you'll only find here. If Korea is on your travel list, this one's worth seeking out.
Type of Dessert
Dubai Chewy Yakgwa (Honey Cookies)
The Dubai-trend is even being reinterpreted through tranditional Korean sweets. The Dubai Chewy Yakgwa, shaped like yakgwa, a classic Korean honey cookie. Inside a thin layer of marshmallow sits pistachio paste and crisp kadayif, blending the Middle Eastern inspired flavors with a distinctly Korean form.
Type of Dessert
Dubai Salt Bread
Trend meets trend. Korea's still-beloved salt bread now gets the Dubai treatment. Packed with pistachio and kadayif filling, the Dubai Salt Bread draws lines timed to each fresh batch out of the oven.
Type of Dessert
Dubai Mochi Soufflé
Soufflé pancakes meet Dubai energy. The Dubai Mochi Soufflé sandwiches pistachio paste mixed with kadayif between fluffy layers, then tops it off with soft white mochi. The result? An absolute towering visual that feels like a supersized Dubai Chewy Cookie.
Type of Dessert
Dubai Chewy Gimbap
If it's good, make it bigger. That's the logic behind the Dubai Chewy Gimbap, a long, roll-shaped take on the cookie. Sliced cleanly to reveal its thick, packed center, it continues to generate steady buzz across social media.
Dubai Desserts at K-Convenience Stores
Dubai desserts are no longer limited to cafés. Korea's major convenience stores have fully joined the trend.
Affordable and available 24/7 nationwide, sample the trend anytime at Korea's convenience stores.
Where to Go
CU & GS25
At GS25, items like 'Dubai-Style Chewy Rice Cake' and 'Dubai Chocolate Sorbet' showcased the concept. Meanwhile, CU offers 'Dubai Towel Cake' and 'Bite-Sized Dubai Chewy Rice Cake'.
TIP: Tax Refund at Convenience Stores
Both CU and GS25 offer tax refund services for eligible foreign visitors. A portion of the VAT included in your purchase can be refunded instantly at checkout. If you are visiting Korea as an international travler or overseas Korean resident, simply presnet your passport to receieve tax refund.
General Tax Refund Guide provided by the Korea Tourism Organization
The Trendiest Bite of your Korea Trip
Even in Korea’s fast-moving dessert scene, the Dubai Chewy Cookie continues to hold its ground.
From cookies to bread, rice cakes to pancakes, creative spins on the Dubai concept have turned it into a must-try food experience in Korea. If you’re looking for the most current flavor, the trendest taste of Korea, this is it. 1330 Korea Travel Helpline: +82-2-1330
1330 Text Chat:
https://m.site.naver.com/1rEid Available in Korean, English, Japanese, Chinese, Russian, Vietnamese, Thai, Indonesian
Last updated: February 2026. Information may be subject to change. Please check official sources before visiting.