The trend of collecting celebrity goods, a part of popular hallyu culture, has reached new heights. What began as fans selling handcrafted idol goods over social media has evolved into a complete business. Level up your fan credit by touring stores that sell your favorite artists’ goods, the hottest new trend taking over the hallyu world. Follow us as we take you into the world of idol goods you have never imagined.

I Doll Look

I Doll Look specialize in selling clothing for idol dolls. Since opening its first store in Hongdae in February 2018, it has expanded to a branch in Seomyeon, Busan as well as an online store. Various clothes and accessories designed for 15 and 20 centimeter-sized dolls are available for purchase such as outfits, hats, bandanas, sunglasses, masks, shoes and more. The styling corner can help you dress your doll to the nines with looks such as all-in-one, a coordinated look from head to toe, or the weekly look. Photo zones throughout the store make it possible for you to dress up your doll and take cute photos to your heart’s desire. Unfortunately, you’ll need to bring your own doll, as they are not available for sale at I Doll Look.

SP-Factory

Located in Hongdae, SP-Factory specializes in EXO dolls and related clothing and accessories. Clothes fitted for 15 and 20 centimeter-sized dolls are available in various minimal but unique concepts. From leather pants and rider’s jackets to suspender pants, earrings, and ribbons, you can dress up your EXO doll in your favorite costume. If you want to dress your doll in a traditional Korean style, choices of hanbok sets and accessories are also available. Visitors can save money by shopping during seasonal discount events. For all inquiries, sending a direct message using Instagram or Twitter is recommended as there is no phone within the store.

Palette

Palette, on the basement floor of Lotte Young Plaza in Myeong-dong, welcomes visitors to a new world of K-pop. This K-pop cultural space fills all the needs of a K-pop fanatic from music, digital movies and photos, objet, and exhibitions, to live social media broadcasting and interviews. It’s easy to lose track of time roaming around this large store full of idol related items; the most popular section is the Curating Goods Shop. Goods categorized by artists as well as Palette-exclusive goods, artist curation goods, brand collaboration items and more can be found here.

To add to the excitement, the store offers interactive experience programs such as the Interactive Artist Wall, where you can write customized messages above your favorite artist’s photo that animates to the movement of the surroundings.

K-Goodygood

K-Goodygood opened on September 16, 2020, fully dedicated to selling products featuring BT21, the characters created by BTS. The most popular items at the store are the cute stickers, cell phone accessories, and stationery items. You can see more details about the products as well as participate in discount events through the shops official social media accounts on Facebook and Twitter.

* This column was last updated in April 2021, and therefore information may differ from what is presented here. We advise you to check details before visiting.