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• Information
  Introduction
  Insa-dong, located in the heart of the city, is an important place where old but precious traditional goods are on display. There is one main road in Insa-dong with alleys on each side. Within these alleys are galleries, traditional restaurants, teahouses, and cafes.
  
  The galleries are the heartbeat of Insa-dong. There are about 100 galleries in the area offering every example of traditional Korean fine art from paintings to sculptures. The most famous galleries are Hakgojae Gallery, which functions as the center of folk art, Gana Art Gallery, which promotes many promising artists, and Gana Art Center.
  
  The teahouses and restaurants are the perfect complement to the galleries. They are hidden deep within the twisting alleyways, making it feel like a treasure hunt. The shops in Insa-dong are very popular among all age groups, because each one is unique.
  
  Every Saturday from 14:00 to 22:00 and Sunday from 10:00 to 22:00, the main street is blocked to vehicular traffic and it becomes a cultural space. Stores set up booths outside and Korean candy merchants and fortune teller stalls can easily be found; there are traditional performances and exhibits as well. Insa-dong is especially popular among international tourists. This is where they can experience and see traditional Korean culture first-hand, and also purchase pieces of fine art.
  
  Available Facilities
  Outdoor stage (Naminsa Madang), souvenir shops, restaurants, craft shop, etc.
  
  Restrooms
  Available
  
  
• Tourist Sites

  • 

    Templestay Information Center (템플스테이 홍보관)

    Region : Jongno-gu Seoul
    Type : Exhibition & Memorial Halls
    Templestay Information Center offers various information and services regarding templestays and temple meals for domestic and international visitors. The center...

  • 

    Insa-dong PR Center (인사동홍보관)

    Region : Jongno-gu Seoul
    Type : Others
    Insa-dong PR Center opened in 2006 with the goal of providing accessible education for both domestic and international visitors to understand Korean traditions ...

  • 

    Savina Museum of Contemporary Art (사비나 미술관)

    Region : Jongno-gu Seoul
    Type : Art Museums/ Art Galleries
    The Savina Museum provides visitors with fresh and exciting pieces that reflect the diverse and dynamic aspects of Korean modern art. Museum organizers actively...

  • 

    Ssamzigil (쌈지길)

    Region : Jongno-gu Seoul
    Type : Others
    Ssamzigil, a shopping mall specializing in crafts that opened on December 18, 2004, has been called the "New Insa-dong within Insa-dong." The many shops gathere...

  • 

    Kyung-In Museum of Fine Art (경인미술관)

    Region : Jongno-gu Seoul
    Type : Art Museums/ Art Galleries
    Kyung-In Museum of Fine Art is located at the center of Insa-dong, Seoul. Insa-dong is famous as a traditional cultural street. Kyung-In Museum of Fine Art is a...

• Accommodation

  • 

    Namhyundang Guest House [Korea Quality] / 남현당 [한국관광 품질인증]

    Region : Jongno-gu Seoul
    Type : Hanok
    As a guesthouse located in Gyeongun-dong, Jongno-gu, Namhyundang is a traditional Korean house built more than 100 years ago; this is the reason 70-80% of the ...

  • 

    Moonguesthouse [Korea Quality] / 문게스트하우스 [한국관광 품질인증]

    Region : Jongno-gu Seoul
    Type : Hanok
    The Moon Guesthouse is situated near a number of interesting tourist destinations including Unhyeongung Palace (3min on foot), Bukchon Hanok Village (5min on fo...

  • 

    Sieunjae [Korea Quality] / 시은재 [한국관광 품질인증]

    Region : Jongno-gu Seoul
    Type : Hanok
    Located in Gyeongun-dong, Jongno-gu at the very heart of Seoul, Sieunjae is a hanok with a longstanding tradition. It has three guestrooms including the anbang...

  • 

    Hotel Crown Insadong (호텔 크라운-인사동)

    Region : Jongno-gu Seoul
    Type : Tourist Hotel
    Hotel Crown is a premier hotel that was renovated in May 2002. The hotel is in close proximity to Jongno and Insa-dong, making it a convenient place to stay for...

  • 

    DAHMSOJUNG [Korea Quality] / 담소정 [한국관광 품질인증]

    Region : Jongno-gu Seoul
    Type : Hanok
    Dahmsojung, meaning ‘a house full of laughs’, is a hanok guesthouse that provides sincere services and comfortable relaxation. Located in the middle of Seoul’s...

• Restaurants

  • 

    Jogeum (조금)

    Region : Jongno-gu Seoul
    Type : Korean Food
    It is a Japanese-style hot pot rice store. The best menu at this restaurant is Hot Stone Pot Rice. This Korean dishes restaurant is located in Jongno-gu, Seoul....

  • 

    Kkotbabe Pida (꽃밥에피다)

    Region : Jongno-gu Seoul
    Type : Korean Food
    It is a 2021 Michelin Guide restaurant. This restaurant's signature menu is bibimbap. This Korean dishes restaurant is located in Jongno-gu, Seoul.

  • 

    Seolleneun Majung (설레는마중)

    Region : Jongno-gu Seoul
    Type : Bars/ Cafes/ Clubs
    It is a store that sells both traditional Korean desserts and coffee. This cafe is located in Jongno-gu, Seoul. The most famous menu is rice cake.

  • 

    Sarangchae (사랑채)

    Region : Jongno-gu Seoul
    Type : Korean Food
    Sarangchae is located in Insa-dong, one of the most famous neighborhoods visited by tourists. Majority of the restaurant's customers are foreigners, a...

  • 

    Jirisan Restaurant (지리산)

    Region : Jongno-gu Seoul
    Type : Korean Food
    Jirisan is one of the representative Korean restaurants in Insa-dong, an area known for its traditional culture. One of the trademarks of this restaurant, besid...

• Shopping

  • 

    Insa Art Plaza (인사아트 프라자)

    Region : Jongno-gu Seoul
    Type : Souvenir Shops
    

  • 

    Korean Craft & Design Foundation Gallery Shop (KCDF 갤러리숍)

    Region : Jongno-gu Seoul
    Type : Shops/Malls
    The Korean Craft & Design Foundation Gallery Shop displays and sells high-quality Korean handicrafts, stamped with the UNESCO Seal of Excellence for Handicrafts...

  • 

    Knife Gallery (나이프갤러리)

    Region : Jongno-gu Seoul
    Type : Shops/Malls
    The only knife specialty museum in Korea, this Insa-dong gallery is home to over 6,000 knives from all over the world. They include traditional Korean and Japan...

  • 

    Gukje Embroidery - Insa-dong Branch (국제자수원 3호점 (인사동))

    Region : Jongno-gu Seoul
    Type : Souvenir Shops
    Opened in 1979, Kukjae Embroidery specializes in embroidered crafts using traditional Korean patterns. Every product is delicately and elegantly crafted by mast...

  • 

    Dolsilnai - Insa Branch (돌실나이 (인사점))

    Region : Jongno-gu Seoul
    Type : Shops/Malls
    To popularize hanbok, Dolsilnai offers modified hanbok suited for daily use. Focusing on simple elegance, Dolsilnai hanbok is known for all-cotton fabrics and p...

• Transportation
  Directions
  [Subway]
  Anguk Station (Seoul Subway Line 3), Exit 6.
  Go 100 m straight, then turn left.
  
  Jonggak Station (Seoul Subway Line 1), Exit 3.
  Go straight 300 m, and turn left at the 4-way Intersection.
  Go straight 100 m, and take the left road toward Insadong-gil Road.
  
  [Bus]
  Get off at Anguk Station, Jongno Police Office, or Insa-dong Bus Stop.
  Green Bus: 7025
  Blue Bus: 109, 151, 162, 171, 172, 601
  Maeul Bus: Jongno02
  Airport Bus: 6011
  
  

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