A new emblem, slogan, and brand identity to commemorate “Visit Korea Year 2023-2024.

The new emblem is designed with a traditional hanbok pattern and a gat (traditional hat) on “VISIT KOREA YEAR” letters. The combination of traditional Korean objet and modern design depicts a Korean-style vibe that embraces the country’s long-lasting tradition and modern spotlight as the epicenter of culture and arts. The new slogan to go with the theme is “Ride the Korean Wave”.

With a kick off of the new brand identity, VISITKOREA website is planning to open a special Visit Korea Year 2023-2024 page and an official promotional video in the near future.