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Ktown4u COEX is a K-culture complex located in the bustling COEX district. The center offers everything a hallyu fan could wish for, from K-pop to beauty, fashion, and even K-lifestyle. Each of the three floors focuses on a different way to experience K-culture, with the second floor offering sales of diverse goods, the third floor operating as an academy for learning K-pop dances and songs, and the fourth floor being an event space to facilitate communication between fans and artists.