Do you love K-beauty? Want to experience the real K-beauty? Curious about the latest trends in K-beauty? If you answered “yes” to any of the previous questions, then you have to add Beauty Play to your travel itinerary!

Answers you can expect to find at Beauty Play include how to achieve the highly-sought after “no makeup” makeup look, the ever-popular glass skin look featuring a bright and dewy skin tone, the latest products to treat a variety of different skin issues, and even the vibrant make-up looks used by hallyu stars!

Beauty Play can show you the true identity of K-beauty in all its aspects. Supported by the Ministry of Health and Welfare, and operated by the Korea Cosmetics Industry Institute, Beauty Play is a K-beauty platform you can trust. To add icing to the cake, it’s located in the popular tourist areas of Myeongdong and Hongdae.

Beauty playground

Beauty Play allows you to experience for yourself the different K-beauty products and styles you have seen in advertisements or through social media channels. They display over 100 products from 30 different brands for everything from skincare and makeup to body and hair care. All products have passed rigorous screening both at the Korea Cosmetics Industry Institute and by outside experts, and all are made in Korea so you can be sure you’re trying true K-beauty cosmetics. Beauty Play also changes their line-up every two months in keeping with the seasons, so you can easily find the latest trends and popular items when you visit.

Another amazing aspect of Beauty Play is that the products are all from small to mid-sized beauty brands! You’ll be able to find the newest brands and trends here. More than that, you can actually try out the different products to find ones that suit you best.

If you are after healthy skin, the pride of K-beauty, then be sure to try the skin diagnosis service! The program analyzes your skin and provides results regarding the age of your skin, pore quality, pigmentary discolorations, skin type, wrinkles, and elasticity. With these results, an expert will recommend products to help problem areas, and even give samples to try at home!

If you are after healthy skin, the pride of K-beauty, then be sure to try the skin diagnosis service! The program analyzes your skin and provides results regarding the age of your skin, pore quality, pigmentary discolorations, skin type, wrinkles, and elasticity. With these results, an expert will recommend products to help problem areas, and even given samples to try at home!

The personal color test is another fun program that can have long-lasting results! After taking a picture at the kiosk, the machine will analyze your skin tone and give you results in just 10 seconds! Results include a list of colors that suit you, a list of colors to avoid, and recommended makeup colorings.

The greatest thing about all these programs: they’re all free! Programs that include a consultation or meeting with the Beauty Play staff, such as the makeup service, one-day classes, and seminars will require an advanced reservation, available through the Beauty Play website or Instagram account. Self-service programs are available without a reservation.

On a final note, you don’t have to worry about anything being lost in translation, as the staff can communicate in English, so visit Beauty Play and enjoy all of their different services!

Mini Interviews

Mandy

All the beauty services at Beauty Play are really special. I have always been very interested in K-makeup, but this was my first time getting makeup done by a professional makeup artist, so I was really happy.

Angelina

I think a lot of women around the world are interested in having healthy-looking skin like so many Korean women have. During my visit to Beauty Play, I took the skin diagnosis and found the skincare routine to match it. I’m looking forward to seeing my skin improve with this new routine!

Ryu Bomi (Beauty Play manager & makeup artist)

Beauty Play is a space where you can experience tried and true K-beauty products recommended by the Korea Cosmetic Industry Institute. I recommend visiting Beauty Play to anyone who is interested in finding the perfect K-beauty makeup look or learning about healthy skincare routines.

* This column was last updated in August 2024, and therefore information may differ from what is presented here. We advise you to check details before visiting.