03/31/2023
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“Light it UP EXPO” event in support of the bid for World EXPO 2030 BUSAN is being held at Gwanghwamun Square in Seoul. The square is completely covered with EXPO light fixtures and media arts, and has EXPO related exhibitions and events run by the biggest companies from various sectors of Korea.
This event is run in three different sections. Section 1 consists of light fixtures that represents the history and symbols of past EXPOs. Section 2 offers Busan EXPO experience booths and EXPO related exhibitions and events by Korean companies including Samsung, Hyundai-Kia, SK, and LG, as well as a 15-meter-high Bellygom bear character exhibition. Section 3 shows media façade and EXPO videos using the buildings surrounding Gwanghwamun Square.