Korea Tourism Organization published the food tour guide book 「LiKe a LOCAL (K-Food & Gourmet Tour)」 in September 2023.

「LiKe a LOCAL (K-Food & Gourmet Tour)」 consists of four chapters (▲Food Tours in Songpa, Seoul ▲Food Tours in Yongsan, Seoul ▲Keeping Up with the Food Delivery Culture in Korea ▲Keeping Up with the Convenience Stores in Korea) on how to enjoy Korean food like Millennials and Gen Z in Korea, reflecting the trends of Korea's younger generation who are passionate about "gourmet," "luxury," and "Instagrammable" experiences.

▲Food Tours in Songpa and Yongsan offer a variety of experiences enjoyed by Millennials and Gen Z in Korea, such as sports, outdoor dates, history tours, taking once-in-a-lifetime photos, enjoying rooftop cafes and restaurants with city views, along with Korean food.

▲The world-famous food delivery system in Korea is part of the daily life and culture of Millennials and Gen Z in Korea. Additionally, the tour guidebook provides tips for using Korean delivery apps to order fast delivery food anytime, anywhere, and recommended menu items that appeal to Korean Gen Z.

▲Convenience stores frequently appear in the background in Korean dramas, movies, and TV shows and have become a must-visit for foreign tourists. In the tour guidebook, there are recommendations for convenience store foods that are popular among Korean Gen Z, along with an introduction to popular convenience store brands in Korea.

While existing food tour guide books focus on representative foods of the region, 「LiKe a LOCAL (K-Food & Gourmet Tour)」 focuses on food & gourmet tours within the culture of Millennials and Gen Z, who set trends in Korea.

Click the cover image below to see the e-Book for more details.