• Korea’s ‘Newtro’ through NewJeans

        • 06/25/2024

        • 212

          0

          0

  • The current young generation, often referred to as the Millennials and Gen Z, is deeply enamored with a particular culture, to the extent that it wouldn’t be an exaggeration to say they’re obsessed. It’s “Newtro” (a portmanteau of “new” and “retro”). This retro revival is spreading across various fields globally, from fashion to food to pop culture. Among K-POP idols, there’s one group that showcases this Newtro concept: NewJeans, who debuted with the HYBE Company. Where can we see the Newtro culture loved by NewJeans? Let’s journey to the retro meccas in Korea that NewJeans has visited, searching for nostalgic vibes.

    Bupyeong Kkangtong Market
    48 Bupyung1-gil, Jung-gu, Busan, Republic of Korea (부산광역시 중구 부평1길 48)

    Bupyeong Kkangtong Market in Busan offers a taste of Korean culture. It was introduced on NewJeans reality show ‘NewJeansCode IN Busan’. The market showcases a variety of international foods and goods. If you’re planning a trip to Busan, it’s highly recommended to experience the traditional culture, food, and heritage of Korea at Bupyeong Kkangtong Market.

    Busan Air Cruise
    171 Songdo Beach Road, Seo-gu, Busan, Republic of Korea (부산광역시 서구 송도해변로 171)

    Want a view that captures the sea, mountains, and sky all at once? The Busan Air Cruise has got you covered. In NewJeansCode IN Busan, NewJeans members marveled at the vast oceanic and sceniclandscapes beneath them while aboard this cable car. If you want a panoramic view of Busan, take a ride on the Busan Air Cruise

    Cheongna Hill
    2029 Dalgubeol-daero, Jung-gu, Daegu, Republic of Korea (대구광역시 중구 달구벌대로 2029)

    In addition to Keisung Middle School, there’s another beautiful filming location from the music video “DITTO”: Cheongna Hill. This hill boasts modern architectural structures, such as the Missionary Residence and the March 1st Movement Memorial Staircase, offering a brief glance into Daegu’s history. Cheongra Hill, where the school-uniform-clad NewJeans members wandered with joyous expressions, is the perfect place to shoot your own sentiment- filled music video.

    Keisung Middle School
    Keisung Middle and High School, 35 Dalseong-ro, Jung-gu, Daegu, Republic of Korea (대구광역시 중구 달성로 35 계성중고등학교)

    The hit song “DITTO” by NewJeans encapsulates a nostalgic old camcorder sentiment in its music video. The place that contributed to this feeling is one of the primary filming locations: Keisung Middle School. It’s a functioning school where students regularly attend, but it’s also renowned for its historical cultural buildings, making it a tourist attraction. Why not go on a NewJeans music video tour at the historically rich Keisung Middle School?