• Tchai Kim Young Jin (김영진의 차이 김영진)

        • 03/03/2022

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  • INFO
    +82-2-333-6692
    LOCATION
    Yongsan-gu, Seoul

    Tchai Kim Young Jin is a custom hanbok brand. Tchai was derived from the Korean word "chai" that means "difference," as a tribute to the difference in approach and detail of the design. There is a famous painting titled "Portrait of a Beauty" by Sin Yun-bok from the 18th century and the hanbok in the painting inspired the artist's motifs. With experience as a designer for Louis Vuitton, Kim Young Jin respects the lines of a classic hanbok and transforms the pieces into fashionable modern wear. The haute couture designs are not restricted to traditional fabrics used for hanbok, and include French lace in the custom-tailored skirts and jeogori (hanbok jacket), and undergarments. Her second brand, tchaikim, focuses on daily wear that utilizes the sensitive shapes of hanbok in Western garment patterns. The Hannam-dong, Seoul showroom is housed in a 30-year-old building that is decorated by the designer, and also is the location of her workshop. The interior and handicrafts displayed offers a glimpse into the artist's lifestyle.

    * This column was last updated in November 2022, and therefore information may differ from what is presented here. We advise you to check details before visiting.

    Representative Homepage

    Tchai Kim Young Jin (김영진의 차이 김영진)


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