Busan Super, a pop-up store displaying tourism products related to Busan, has opened at HiKR Ground in Seoul, the center of all things K-tourism.
The Korea Tourism Organization and Busan Tourism Business Support Center have teamed up since 2021 to open this pop-up store. Season 1 started in Yeongdo in Busan, while Season 2 was held at Busan Travel Lounge and LCDC Seoul in Seongsu-dong in Seoul. This year’s pop-up store was first held at Gimhae International Airport August 10-31, and has moved to HiKR Ground for September 5-17.
A total of 46 tourism enterprises based in Busan have participated in Busan Super Season 3 to create over 180 products in the image of Busan. Products range from lifestyle goods such as magnets, eco bags, tee-shirts, handkerchiefs, umbrella-parasols, handmade soaps, phone grips, tumblers, as well as local foods. The pop-up store also has events giving away Busan’s signature foods and souvenirs as prizes.
Busan Super pop-up store
Venue: HiKR Ground 5F
Address: 40, Cheonggyecheon-ro, Jung-gu, Seoul (서울특별시 중구 청계천로 40)
Period: September 5-17, 2023