K-beauty tourism festival “Korea Summer Beauty Sale” is currently taking place until August 20, 2023, offering a wide range of benefits and activities. 

The Korea Summer Beauty Sale is an event organized to celebrate the Visit Korea Year by the Ministry of Culture, Sports, and Tourism and the Visit Korea Year Committee. About 175 companies have volunteered to participate in the festival, allowing visitors to enjoy special offers from K-beauty brands like CJ Olive Young and LG Life & Health. Participating companies are not limited to beauty brands but also include beauty-related businesses such as beauty parlors, nail shops, and plastic surgery hospitals, as well as services that appeal to international tourists such as duty-free shops in Incheon International Airport, shopping centers,  

Main events consist of a roundtrip ticket to Korea sweepstake from Incheon International Airport, HDC Shilla Duty-Free Shop sale event (up to 55% off), a K-beauty kit giveaway with a purchase of 100,000 won or more at Olive Young, and foreigner-exclusive beauty class at Lotte Department Store. In addition, the global online travel agency Creatrip also offers up to 80% discount on K-beauty products for travelers from Japan, Hong Kong, and Southeast Asian countries.  

Refer to the event’s official website for details on brands and companies participating in the Korea Summer Beauty Sale. 

KOREA SUMMER BEAUTY SALE 
Event period: July 20 – August 20, 2023 
Organizer: Ministry of Culture, Sport, and Tourism, Visit Korea Year Committee 
Website: vky.kr/koreasummerbeautysale