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Brand Values
The energy and passion of Korea and Koreans is felt through Korea's creative culture, compressed into four values.
- Liveliness : Full of Vitality
- Korea offers colorful, rich culture experiences amid four distinct seasons.
- Passion : Enthusiasm
- Korea is full of people who have a passion for life.
- Progression : Advancement
- Korea continues to set trends and serves as a leader in technological development.
- Creativity : Innovation
- Korea's people are creative and expressive.
- Friendliness : Friendly People
- Korea's people are warm and affectionate.
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