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Brand Concept
Brand Concept
The underlying foundation of Korea's tourism brand, "Korea, Sparkling," is "Emotional Dynamism." This concept symbolizes the passion of Korea's people as well as the country's lively atmosphere and rich culture. It aims to convey a vitality and enthusiasm that can only be discovered on a journey to Korea at the same time as evoking the spirit of Korea's people and culture.
Brand Logo
The visual identity of "Korea, Sparkling" uses a "window-like" motif to serve as an "inner space" for visitors to discover Korea's vitality, its blending together of past and future, and the many experiences that can be had by visiting the country.
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