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Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)

  • Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)
  • Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)
  • Pyounghwa (Pyeonghwa) Fashion Town (서울 평화시장)
274, Cheonggyecheon-ro, Jung-gu, Seoul
서울특별시 중구 청계천로 274 (을지로6가)
Type / Products
Traditional Markets / Clothing
• 1330 Travel Hotline: +82-2-1330
(Korean, English, Japanese, Chinese)
• For more info: +82-2-2265-3531~3
(Korean, English, Chinese, Japanese)
  • Information
    The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.

    Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.


    Structure Size
    2,070 stores

    Operating Hours
    22:00-18:00 (the following day)

    Saturday 18:00-Sunday 22:00

    Opening Date
    18:00 (Saturday)-22:00 (Sunday)


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