1st Premium Shopping

What is 1st Premium Shopping?

"1st Premium Shopping" is a new shopping and tourism brand developed by the Korea Tourism Organization (KTO) to ensure international tourists a reliable and comfortable shopping experience.

Certificate of Excellence, Symbol of Sophistication

  • 1st Premium Shopping

    • Top quality, excellent prices, and outstanding services guaranteed.
    • Hassle-free refunds/exchanges.
    • Fixed prices and pricing information in English, Japanese, and Chinese.
  • 1st Premium Shopping

    • Inviting yet sophisticated interiors.
    • Unique shops and large department stores.
  • 1st Premium Shopping

    • Easily accessible by public transportation.
    • Multi-lingual employees available to better serve international visitors.
    • "1330 Korea Travel Hotline" (travel information and translation/interpretation services) operated by the KTO.

"1st Premium Shopping." Shop in style. Shop with assurance.

1st Premium Shopping Search
To make a comment or complaint after visiting a "1st Premium Shopping" store, please email us at firstqna@knto.or.kr