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1st Premium Shopping print

What is  1st Premium Shopping?

"1st Premium Shopping" is a new shopping and tourism brand developed by the Korea Tourism Organization (KTO) to ensure international tourists a reliable and comfortable shopping experience.

Certificate of Excellence, Symbol of Sophistication

The "1st Premium Shopping" logo is a square tag with a Taegeuk (yin-yang) pattern,
attached to a Maedeup (traditional knot), symbolizing beauty and refinement.
The logo is awarded to stores that have demonstrated excellence in products and services and offer fair pricing. It also certifies that the "1st Premium Shopping" stores are trustworthy, convenient, and provide an
overall pleasant shopping environment.

Search for  1st Premium Shoppingstores

Three Principles of "1st Premium Shopping": Trustworthy, Pleasant, Convenient

1. Shops with the  1st Premium Shopping logo offer trust
  • Top quality, excellent prices, and outstanding services guaranteed.
  • Hassle-free refunds/exchanges.
  • Fixed prices and pricing information in English, Japanese, and Chinese.
2. Shops with the  1st Premium Shopping logo offer pleasure
  • Inviting yet sophisticated interiors.
  • Unique shops and large department stores.
3. Shops with the 1st Premium Shopping logo offer convenience
  • Easily accessible by public transportation.
  • Multi-lingual employees available to better serve international visitors.
  • "1330 tt call center" (travel information and translation/interpretation services) operated by the KTO.

"1st Premium Shopping." Shop in style. Shop with assurance.

To make a comment or complaint after visiting a "1st Premium Shopping" store, please email us at

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